What Would Happen If You Were THAT Originator?
Sometimes the questions you ask yourself are critical to your success.
When I was struggling to bring in new business and make new relationships my first question was
should I even stay in this business. We all know the saying “You need money to make money” and like many originators I had a marketing budget of exactly ZERO.
SO WHAT DO YOU DO?
First ask yourself some questions.
What would my business be like if everyone in my town saw me as the Obvious Mortgage Expert?
What would my business and life be like if I was treated like a celebrity people felt honored to sit down with?
What would my business and life be like if clients just listened to what I told them to do like a doctor giving out a perscription instead of being constantly shopped to death and never having the best price?
What if I never had a problem generating new business and everyday I had leads coming in?
Finally- What if I had agents wanting to meet with me instead of me begging for a coffee meeting or lunch I don’t even want to go?
NOW BEFORE WE GO ON REMEMBER THE MARKETING BUDGET IS ZERO!
I asked myself these questions many years ago – YES – me – not the best looking guy – not the best voice since I am heavy smoker and with no formal education past 11th grade. I did graduate high school but didn’t attend much of my senior year but that is a story for a different time.
SO WITH ZERO MONEY TO MARKET YOU CAN NOT-
Buy Zillow Leads or Facebook Leads.
Have too many lunches or sponsor big parties.
Pay for any ads in print- on-line or on TV or radio
BUT THEN IT HIT ME– Ads are begging but being IN THE MEDIA or BEING THE MEDIA positions you as a celebrity and expert and it costs ZERO – just some effort.
When you are interviewed on the radio
When you have a book
When you write an article or are featured in article.
When you are seen on the news as an expert
When you have your own podcast and radio show
Well you are then THE OBVIOUS CELEBRITY EXPERT !!!!
It’s curious to me that no one in our industry has figured this out and systemtized it like I have before.
They are still telling you to send mail – buy Zillow or Facebook leads – or other costly tactics.
There is a science to doing all of these things and strategies I figured out the hard way and the costly way over the years. But our industry seems to be changing once again and so I am curious.
If I were to take 25 originators and work with you one on one to make you the GO TO EXPERT CELEBRITY ORIGINATOR in your market would you be interested.
TO BE CLEAR
– There will be an investment on your end- to be at this training.
I am thinking that we will do a day or two in Baltimore and then I would work with each person one on one for six – 12 months to get you up becoming the celebrity.
This obviously would only be for seasoned and serious originators … My guess is the investment will be in the 4000-5000 range.
But think about what happens when you are THE CELEBRITY – heck one extra 500,000 loan would more than pay for your investment. But you get to use your book- your photo in the radio studio and tv on all of your marketing pieces.
Hey this is NOT for everyone – I have already received 16 e-mails from people interested-
Nothing has been offered yet- and may never be offered but I would love your opinion.
But what you will see are real examples- from me – that actually work – so no guess work..
I would truly appreciate your opinion- If you do answer yes- I will be in touch with you personally
There are 3 simple questions and survey monkey tells me that it takes .40 seconds to complete
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