WE ALL HATE RATE SHOPPERS RIGHT?
But when you tell people you are a loan officer or mortgage expert or originator the only question they know to ask is “What’s Your Rate”
To stop this you MUST create a UNIQUE SELLING PROPOSITION for yourself.
Here’s mine- ” I help buyers who have had a bankruptcy or other credit challenge get into a home with low down payments (FHA and BACK TO WORK) and attractive rates”
The response then becomes “WOW – How do you do that?”
The conversation will inevitably turn to their current real estate situation!
It doesn’t matter what your niche is…. you just need to pick one.
Here’s a formula for you:
I help ___________(problem people have – ex 203k-VA-Construction-Reverse- first time buyers- boomerang buyers etc)
get into a home with ______________ and _______________.( your solutions)
This works and I hope you will try it. People ONLY ask about your rates because they don’t know what else to ask or how to best separate you from your competition. Everyone wants a great deal- and no one wants to get taken advantage of in a scenario where they lack information.
So give them THE REASONS to use you.
Now I know you are probably thinking – If I say this I will miss out on other deals- The truth is actually counter intuitive. Your clients and prospects still see you as a mortgage person- but the rate question is now gone since you have instantly positioned yourself as the expert.
I would love your feedback –
Want to know the 4 Tools You Can Use To Jump Start Your Closings?
Visit THIS PAGE to get the FREE CHECKLIST
If you have read the article above then you know how important each hour is to your success. One of the tools I use to stay on track and focused is a timer. I like to work in 45 minute blocks when I am working on my marketing. NO INTERUPTIONS- NO PHONE CALLS- NO OTHER THOUGHTS OTHER THAN WHAT I AM WORKING ON!
You would be surprised how much work you can get done when you are focused and uninterrupted.
I use an on -line egg timer and set it for 45 minutes
Here’s the resource – try it and let us know your results
Motivational Quote Of The Week
“The chains of habit are too weak to be felt until they are too strong to be broken.” – Samuel Johnson: English writer
“I am a ‘Gold’ Member of your Loan Officer Success System and I also receive your Outside The Box monthly newsletter. In addition, I joined your ‘elite’ Mastermind Coaching Group. I find that in an ever changing and challenging market, you bring insightful and useful information and strategies that can be implemented immediately and creates tangible results.
It has been over a year now since we have stopped buying telemarketing or internet leads. In a market where other Brokers and Loan Officers are struggling for business, we are experiencing record months, about 65% purchased loans. I get calls from Realtors that I have never met, who were referred by other Realtors. They ask me what they need to do to use my services. What a great position to be in. I hope this testimonial will spur other Loan Officers to learn ‘How To Close More Loans, Make More Money, and Have A Life.’ Thank you Brian!”
Don Davis, Marysville WA
Brian Sacks – Top Originator
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