WE ALL HATE RATE SHOPPERS RIGHT?

But when you tell people you are a loan officer or mortgage expert or originator the only question they know to ask is “What’s Your Rate”

To stop this you MUST create a UNIQUE SELLING PROPOSITION for yourself.

Here’s mine- ” I help buyers who have had a bankruptcy or other credit challenge get into a home with low down payments (FHA and BACK TO WORK) and attractive rates”

The response then becomes “WOW – How do you do that?”

The conversation will inevitably turn to their current real estate situation!

It doesn’t matter what your niche is…. you just need to pick one.

Here’s a formula for you:

I help ___________(problem people have – ex 203k-VA-Construction-Reverse- first time buyers- boomerang buyers etc)
get into a home with ______________ and _______________.( your solutions)

This works and I hope you will try it. People ONLY ask about your rates because they don’t know what else to ask or how to best separate you from your competition. Everyone wants a great deal- and no one wants to get taken advantage of in a scenario where they lack information.
So give them THE REASONS to use you.

Now I know you are probably thinking – If I say this I will miss out on other deals- The truth is actually counter intuitive. Your clients and prospects still see you as a mortgage person- but the rate question is now gone since you have instantly positioned yourself as the expert.

I would love your feedback –
Brian Sacks

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If you have read the article above then you know how important each hour is to your success. One of the tools I use to stay on track and focused is a timer. I like to work in 45 minute blocks when I am working on my marketing. NO INTERUPTIONS- NO PHONE CALLS- NO OTHER THOUGHTS OTHER THAN WHAT I AM WORKING ON!

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Motivational Quote Of The Week
“The chains of habit are too weak to be felt until they are too strong to be broken.” – Samuel Johnson: English writer

Members Speak

“I am a ‘Gold’ Member of your Loan Officer Success System and I also receive your Outside The Box monthly newsletter. In addition, I joined your ‘elite’ Mastermind Coaching Group. I find that in an ever changing and challenging market, you bring insightful and useful information and strategies that can be implemented immediately and creates tangible results.

It has been over a year now since we have stopped buying telemarketing or internet leads. In a market where other Brokers and Loan Officers are struggling for business, we are experiencing record months, about 65% purchased loans. I get calls from Realtors that I have never met, who were referred by other Realtors. They ask me what they need to do to use my services. What a great position to be in. I hope this testimonial will spur other Loan Officers to learn ‘How To Close More Loans, Make More Money, and Have A Life.’ Thank you Brian!”

Don Davis, Marysville WA

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Brian Sacks – Top Originator

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