What My New Dog and Loan Officers Have In Common
Yesterday I had a consultation with a member who told me how frustrated he is about his situation. He has worked hard for a number of Realtors in one of his offices. Things have been fine for years. Sure he would lose a deal here and there but his group of 18 agents were pretty loyal to him.
He did a good job -returned all their calls- and most importantly got their loans to closing!
Oh- and he mentioned his rates were very competitive.
BUT NOW HE HAD A PROBLEM
Another loan officer in his area must have hit lotto because he was going around offering to share Zillow and Realtor.com marketing costs with them.
He also had good rates and did a good job but he was now willing to “pay to play”
A few weeks ago our 16 year old cockapoo Buster died.
We have always had 2 dogs and we love our golden doodle Charlie. Stay with me here ok- I know I am off track.
This past weekend we broke done and got a new member of our family – Baxter- a SHICHON ( shitzapoo and bichon) He is adorable- but our house has been dominated by Charlie our golden doodle.
HE WAS THE KING AND HIS WORLD HAS NOW BEEN TURNED UPSIDE DOWN.
Charlie has gone from being THE DOG to now having a new dog begging for everyone’s love and attention.
I couldn’t help think about the similarities.
YOU and I are constantly threatened by competition on-line and off line.
WHAT’S THE SOLUTION?
I have found 2 and I would encourage you to think about them as well.
1. YOU CONTROL THE BUYER
I do this with my renters into loans-
Really pretty easy to implement system but the bottom line is that YOU CONTROL the buyer
and then YOU select which Realtors go give the buyer to.
You can watch the webinar I did on this topic- but I will be taking this down soon so you better hurry.
Or if you have already watched this and want to get started head over to
2. BECOME THE EXPERT IN A NICHE –
You must be DIFFERENT.
Everyone has good rates and gives good service and closes loans
At Least I hope you do.
There are 7.3 Million Boomerang Buyers in each and every city in the United States. If you offer
a way to help buyers that others can’t – well you become the go to expert. You can also market to these buyers directly as I do- and then give them to the REALTORS you choose.
You can see more at http://www.Boomerangexpert.com
or watch my training at http://www.BoomerangExpert.com/replay
This one is coming down soon as well so hurry.
These are the 2 pillars of my business – the 3rd is Realtors but I am still fine if you or any other originator decides to “buy” my market.
Dedicated To Increasing Your Production,