Why Originators Hate This Time Of Year – I am sure you do too

December here in Baltimore is always pretty bitter both business and weather wise.

Things slow down and we are left wondering what next year will be like and what we did well and maybe not so well during the past 12 months.

Last December was a particularly brutal one;

I wondered what rates would do?
I hoped certain agents would give me business but they didn’t.
Three of my top loyal agents actually turned out not to be so loyal and to this day I am still wondering what I did??
Frustrating and confusing right.

BUT IT’S ACTUALLY WORSE THAN THAT AS WE ALL KNOW

I know I have to be on social media- but don’t really have the time or desire to post all the time.

I know I have to be everywhere and in front of everyone all the time but how?

THEN WE HAVE THAT SAYING WE ALL KNOW SO WELL!
“you have to spend money to make money”

It honestly makes me physically ill when I hear  “Oh you have to sponsor our ads or pay for a desk”

Then of course we have all of the “snake oil” salesmen selling us all sorts of crap.
They have never originated a loan so how the hell do they know ( or even care) it works or not.

Looking back at my career and listening to the people I have coached many share the same issues.
and of course I was no different.

Here are the 3 categories I think we all fall in – choose the one the fits you – I have been all 3 at one time or other.
– Know what to do – but just get distracted and don’t do it

— Don’t know what to do

– Don’t know what to do AND Don’t have money to spend even if they knew what to do.

I HAVE HAD ALL OF THESE ISSUES DURING MY CAREER!

Its much worse when you have a family to support and have that sinking feeling of

  • Not knowing where your next paycheck is coming from
  • Spending your last money from a credit card and PRAYING that the tactic you just invested in will work.

THIS IS THE TIME OF YEAR- ALL OF THESE EMOTIONS COME OUT….

Then we “verbally masturbate” with our managers and give them some half baked prayer of a plan for the coming year with the volume /units we “HOPE” we will close.

TO put it simply – this SUCKS!!!!

But stay tuned because tommorow I will send you some ideas on how to fix some of this
I had to learn all of what I am about to share the hard way !

Dedicated To Increasing Your Production
Brian Sacks

 

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