Before you read this article I want you to truly clearly your thoughts because what I am about to share with you WILL change your business forever.
There is no dispute that our business gets more challenging each and everyday with the constant changes in media and advertising methods. We are also challenged by the constant competitive environment from institutions who are literally buying the market and the on-line lenders who most of us can’t compete with on price.
DO YOU JUST BUY MORE ZILLOW AND FACEBOOK ADS AND HOPE FOR THE BEST?
The average originator or company for that matter doesn’t have the funds to buy ads on TV – RADIO and every website on the internet like some of the bigger lenders are doing.
When I started originating almost 35 years ago ( wow- hard to believe) I was told to “Get Your Name Out There” The problem is that I was never told how to do that other than go to meet Realtors and tell them how wonderful I am.
Of course I was also to drop off rate sheets and bring doughnuts and other food.
THESE DAYS WE ARE BEING TOLD TO BE ON SOCIAL MEDIA.
I am all for Social Media however I don’t like paying for leads ever and I also don’t want to be available 24/7/365 to be one of the 5 lenders these leads are calling. This is honestly just not a great business model whether you have the money to buy on-line leads or not.
YOU CAN ALSO JUST GO OUT AND MEET PEOPLE.
This is always a great method of getting business except for the fact that I bet you find it challenging to get these people to meet you don’t you? Really, why should they meet with you? So you can sell them on how great you are?
WHAT IS THE SOLUTION?
Years ago when I was truly struggling to generate new relationships and business I finally discovered THE CELEBRITY METHOD and it has changed my business and life forever.
There is a BIG DIFFERENCE between you chasing someone versus them chasing you. The person being chased is always in the power position. So the question becomes how do you as an originator put yourself in that position?
BY BECOMING THE CELEBRITY ORIGINATOR IN YOUR MARKET.
Think about what happens in these situations.
You are reading an on-line or print publication and see an ad versus an article ?
You are watching TV- you see an ad versus turning on the news and seeing someone being interviewed?
You hand a Realtor or prospect your business card versus handing them your book.
You are listening to the radio ad versus tuning in to a radio show
THE DIRTY SECRET IS …
Everyone wants to speak with and work with the CELEBRITY in their city and they generally are viewed as the obvious expert. That means rates become less of an issue.
It also means that doors that were previously closed are now open. In fact these people will track you down and want to associate with you because of your status as the local Celebrity Originator.
Best of all these strategies cost ZERO dollars to implement and are truly 10 TIMES more effective than traditional marketing methods. I am holding an event right here in Baltimore in September if you want to learn more about the “how” to do this. You can learn more at https://celebrityoriginator.com
I am not sure why others in our industry have never shared this? It could be that they have never done this themselves.
BEFORE YOU SAY – OF COURSE BRIAN CAN DO THIS?
I had that little voice in the back of my head too so I know what it sounds like. But I want to tell you a few important things.
1. I am not the most handsome guy out there- a little overweight and grey.
2. I barely graduated high school with no college degree.
3. I have a bad voice from being a smoker.
4. I had a burning desire to succeed!!!!!
The truth is that # 4 above is truly the only thing you need along with a systematic way to generate this type of celebrity status in your own city. I had to figure it out the hard way by doing it, and learning from it. But if you are interested in this positioning my https://celebrityoriginator.com 2 day workshop will show each of the steps with live samples.
Go back and re-read this article and get to work making yourself the obvious celebrity originator in your city right now before someone else claims it for themselves. And if you truly want to implement this right away in your business visit https://celebrityoriginator.com
Dedicated To Increasing Your Production