Here are some of the results from our recent survey which asked Loan Officers  What Was Your BIGGEST MISTAKE in 2014.

I have always felt that you learn a lot more from your mistakes than for your successes.

expecting agents to be loyal

Not having a consistent marketing plan

Not enough action

Assuming that Real estate agents would be loyal with their referrals once a great job is done when many are looking for items of value that violates RESPA.

Goal setting and review was weak.

Not enough contact with Realtors!

Staying in the mortgage business

Not networking enough.

Not working hard enough

Not effectively expanding realtor referral base

Spending money advertising with Angie’s List

Not staying in touch with my database of past clients.

staying with the wrong company too long

Being completly unmotivated

Taking my eye off the ball. Not.asking enough  questions when speaking to new clients

Choosing the wrong recuriter.

Not taking off the entire month of December 🙂
As you read this do you see a pattern?

The truth is that as we go into 2015 it will be all about relationships and purchase business.
Are you ready?

THE BOTTOM LINE IS THAT YOU MUST SAY “IF IT’S GOING TO BE IT’S UP TO ME”

 

Go ahead and make your lists – your goals and your plans but make sure you review them monthly to see what’s working and what isn’t.

 

Brian Sacks
www.AgentsChaseYou.com

www.LoanOfficerTips.com