Could You FORCE A Referral?

Wouldn’t It Be Great If You Could FORCE A Referral?

This is a question that has always puzzled me and I think I found a solution I wanted to share with you. Realtors are always looking for great content to provide to their buyers while exposing themselves ( not literally).

So Why Not Give It To Them?

Yes- newsletters work by mail and e-mail but here’s an idea for you try.
Below is a video of my regular appearance on NBC locally. In this video I explain the mortgage process and why not Getting Pre-Approved could cost the buyer 1000.00 dollars.

YES- I did this on TV – but that’s part of the shameless self promotion that you see me advocating.

But you could also do this simply in front of a camera yourself- or even on your phone and then upload it to YOU TUBE and share the link. I encourage my Realtors to put it up on their own website.

So now their prospects see me whenever they are on the Realtors site or Facebook page- and guess who they want to speak to?

Pretty clever way to FORCE the referral by providing great content

Give it a try and let us know how you do.

Heck- this is only a 2 minute video

If the player below isn’t working click here

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Brian Sacks – Top Originator


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You know the old saying about what happens when you ASS-U-ME right?

I just got off the phone with a client who closed a few days ago.

Now I am very deliberate and have an elaborate system of stimulating referrals from past clients.

They are added to my newsletter – they are added to my weekly e-mails and they are sent items in the mail including a survey with room for referrals.

But often we simply forget to just ask them for some when we speak to them.

NEVER EVER ASSUME that just because you did a great job anyone will remember who you are or refer you to a friend.

In fact- marketing experts tell us that for every month that goes by without a contact you lose 10% of your influence with a client.

After speaking to this client and wishing him good luck with his closing I simply asked him if any of his friends and neighbors were considering purchasing or refinancing.


I now have 3 new referrals!

BUT – I have asked him to call these people first and let them know that he had a good experience and that he suggested they call me!

Go ahead and ask- if you don’t ask- you can never receive!

I am off to speak in San Francisco for ACUMA which is the national association for credit unions that have a mortgage division. I will be sharing the 10 BIGGEST MISTAKES ORIGINATORS MAKE AND HOW TO AVOID THEM.

If you will be there come up and say hi your company or local MBA or NAMB chapter needs a speaker send me an e-mail to

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Brian Sacks – Top Originator


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