Happy Fathers Day !
Today is Fathers Day and while it’s a very happy day since I have 2 great kids and a great wife. It’s also a very sad day. My Dad has been gone almost 16 years. Hard to believe.
BUT WHAT MAKES ME SADDER IS…
All of the years I missed watching them grow up because I was working too hard and not too smart.
During these years my wife would often call herself a “mortgage widow’ and describe me as a mortgage 7/11 that was open 24/7/365
I would leave the house at 6 am so I could get work done before the phones went crazy. Then I would come home at 9 pm after a long day of meeting clients, taking applications and marketing for new business. Actually it would be more technically accurate to say -Begging for business. Although at the time I truly believed it was marketing.
WEEKENDS WERE NO DIFFERENT-
I may have spent a few hours on Sunday with my wife and kids but I was attached to my cell phone and not mentally there. When business slowed down and the calls slowed down, I worked even harder to drum up new business.
BUT THEN I DISCOVERED 2 IMPORTANT FACTS THAT WILL SHARE WITH YOU!
1. Whoever controls the buyer – controls their income.
Sounds simple but it is one of the most important discoveries you can make in this business.
YOU – Must control the buyers and be able to refer them to agents. I don’t have enough room here to go into all of the details but I did a training on this and you can watch the replay at
rentersintoloans.com/replay or go to www.rentersintoloans.com
You must be able to reach buyers in an automated way – where you can track every penny you spend to reach them – and allow them to hear your message without you needing to speak with them.
Think about it- when a prospect calls don’t you say the same thing over and over to each one so they decide to work with you?
Now every one hears my sales pitch without me needing to leave the dinner table, or my childs sports event , or the movie I was watching with my wife. I put together a system so you can simply copy and paste what I do now.
BIG DISCOVERY 2 THIS ONE IS HUGE AND THE BIG GAME CHANGER
We all look alike so the only way people can decide which of us to use is by price- But the problem is none of us will always have the best price
So here’s a formula
- Pick A NICHE
- Become THE GO TO Expert for this niche in your area
- Let everyone know about it.See when people have a problem they need an expert. They don’t shop the experts price and they meet with the expert during the experts business hours. Think about Doctors and Attorneys and Accountants.
You do what they say and they only meet with you during business hours- never on weekends and at night.
There are many niches in our business but most are pretty competitive except for one.
BOOMERANG BUYERS- these are the people ( 7.3 MILLION OF THEM) that are NOW eligible to buy a home.
BEST OF ALL- NO ORIGINATORS ARE ACTUALLY MARKETING TO THEM
Do you know there are programs now for people 1 day after a BK- Foreclosure or Short Sale. Heck there are even No -Income verification loans coming back.
I put together an entire step by step system called the Boomerang Expert Implementation program and a Live training.
BOTTOM LINE- When you are THE GO TO EXPERT in a niche- and YOU CONTROL THE BUYERS – you can spend time with your family or just enjoying yourself without worrying that you are missing a deal.