MY BIRTHDAY – THE LESSON
Today is my birthday, but I am NOT telling you that for any birthday wishes.
Instead I wanted to share with you what I do only my birthday and hope there are some take aways you can use to grow your business.
THIS IS MY TIME TO REFLECT
Last year my birthday marked my return to the mortgage industry after a 5 year break during which I started several other on-line and digital marketing companies. So my goal last year at this time was to rebuild my production to a consistent 10 plus loans per month.
DID I ACCOMPLISH IT?
The good news is that I DID accomplish that but honestly it was not an easy task. Many of the agents I had done business with either retired or died. Others had already formed new relationships and were happy.
FRUSTRATING? Not at all- it only provided me with the motivation I needed to figure it out like I had before.
I went back to what I have always believed to be true and what I have taught thousands of other originators over the years. READY?
1. Realtors deserve and demand competitive rates — good communication – and good service.
BUT WHAT THEY REALLY WANT IS A PARTNER– and one who can provide them with business as well.
2. MY 3 NOW FAMOUS – MILLION DOLLAR SENTENCES
Pick A Niche- Become The Expert- Let Everyone Know About it!
That is exactly what I have done-
For the realtors I created a system that generates leads I can provide to them
Imagine that- Giving a Realtor pre-approved buyers- who do they love?
Here’ just one of the ways you can do that too
For the niche- To me the largest and “hungriest” niche is Boomerang buyers and there are 7.3 million of them – so that should keep me busy for a while and could keep you busy too.
SOME TAKEAWAYS FOR YOU !
If you don’t know what you want and haven’t quantified it- you can never accomplish it
Write out your goal clearly- and give it a deadline ( next year at this time).
Determine HOW you will accomplish it.
Then track it every month to see if you are on track or not?
Brian Sacks – Top Originator