2015 will NOT be like 2014 in terms of business and where it comes from and even the type of business you will be seeing. I am sharing this with you because I want you to be ahead of the curve. I think that’s why you are a subscriber to begin with right?

2015 will be the year that you will need to deal with more credit challenged buyers. The Boomerang Buyers will be out in full force. These are the group that “melted down” during the meltdown and are now anxious to be back in the market and buy again.

ACTION ITEM- You better bone up on the guidelines and programs that assist these folks like the FHA Back to Work program and others. I am actually going after these folks and in 2015 will likely put together a course for you to do the same if you want to.

2015 will be a purchase year- I think even Rip Van Winkle has refinanced already.

But you will need to choose which way YOU want to generate your purchase business. Either you will be dependent on realtors or you will switch the tables and make them dependent on you. The second option is the way I have positioned my business.

– Direct Mail to Apartments

– My own Radio Show

– Appearances regularly on TV

– Strategic partnerships with professionals ( not realtors)
– Campaigns for referrals

– Using Social Media and Other Techniques to be the “Obvious Expert”
– Teaching Courses in person and via webinars.

– My Book and promoting it in my area in print -radio and TV appearances

Are any of these in your plans?

I sure hope so-

If you want to “close more loans- make more and have a life” you MUST decide TODAY how you want your business to happen in 2015.

Will you continue begging – oops – I mean establishing Realtor relationships?
Or will YOU BE IN CONTROL?

There’s no right or wrong-  Just know that YOU can decide !

Here’s to a happy -healthy and prosperous 2015

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Brian Sacks – Top Originator

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