Great Question From A Loan Officer- Is This Your Question too?

Brian- I know you are very big on getting deals from Realtors but I simply can’t stand them. They always give me the brush off and are all so demanding.

Any advice- now that rates are headed up – I probably need to consider ways to get more business.


Tom – this is an excellent question and one that many originators are probably struggling with. I will keep my answer brief.

First- Not every realtor is mean and demanding – they simply are looking for a partner they can trust. Remember when a Realtor gives you a deal they are trusting you with their reputation and their commission check.

The best way to build the relationship is for YOU to control the buyers and get them BEFORE they get to an agent.

Here are a few ways I do this and you can too.

1. Targeted and Consistent Apartment Mailing

2. Become a local TV and Radio Personality- much easier than you think to do

3. Pick a niche and market to those buyers. The niche I have is Buyers who are now known as BOOMERANG buyers who had a challenge during the meltdown and are ready to buy again.

In fact- I just finished with my first group of members in THE BOOMERANG EXPERT IMPLEMENTATION program and many are sharing their success stories with me. I will be reopening the program soon at but send me an e-mail to if you want to get on the waiting list.

Working with agents is awesome when they need you more than you need them!

SECOND- If you want to work with agents who will love you the key is communication.
Each and every week I do a status update to all of my listing and selling agents.
I communicate after loan app- I communicate weekly on the status- and I communicate before closing and after closing.

REMEMBER THIS– Agents care about what you know – but they also need to know you care- Especially since their reputations and commissions are on the

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Brian Sacks – Top Originator



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