Last Sunday I went to the beach with my wife just to get away. We stayed with some friends ( a realtor) and were having a great time.

Note- there is a lesson here BEFORE we get to the main lesson-
Be friends with your realtors- people give business to other people – not e-mails- letters or flyers.

My wife and I decided to take a walk on the beach and grab a coffee before we did. It was about 9:15 on a beautiful Sunday and we were really looking forward to some private time alone just to enjoy each others company.

THEN IT HAPPENED!

My cell phone rang and it was a Realtor – she had a buyer that needed an immediate pre-approval.. He was writing an offer and there was a lot of competition on this property. ( you’ve heard that one before right)

So – as any good loan officer would- I called him- ran my numbers- answered his questions – and spent time going over options with him.
Then we drove back to where we were staying and I sent the pre-approval letter.

SO FAR SO GOOD RIGHT?

My wife was starting to get upset but we’ve been together almost 28 years- so this was not really an unusual circumstance.

The truth is I SHOULD NOT have even had my phone with me but we have 2 kids- one a freshman in college who is in school for the summer and one who just graduated Penn State- so we always have a phone close.

Fast forward 3 days and I checked with the agent to see if the deal was accepted.
It was – So I called the buyer to schedule loan app-

First call – no response or return call

Second call – no response or return call

Third call- we spoke and he asked for figures- So I e-mailed him the figures we discussed on the phone and that I had sent with his pre qual

Now – I need to tell you – this is a doctor buying an investment condo for his mother -in- law
great income– great ratios and 810 credit scores- so no problems

Another few calls and another few e-mails and texts

TODAY – HE FINALLY TOLD ME WHAT I HAD ALREADY SUSPECTED

He went with another lender that was .125 in the points better.

I could have matched it – but never got the chance!

Have you ever had that happen to you ????

It’s a lesson I learned a long time ago which is why it makes me angrier than normal when it happens again.

THE ANSWER is working in a niche as an expert-
My niche is boomerang buyers and that’s why I created the

www.BoomerangExpert.com/replay system

CONSUMERS respect experts
They don’t shop experts
They understand that experts are hard to reach – and they continue to call

PICK A NICHE- BECOME THE EXPERT LET EVERYONE KNOW ABOUT IT

Or you will ruin parts of your vacation as well !!!

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Brian Sacks – Top Originator

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Want to TURN RENTERS INTO LOANS
http://RentersIntoLoans.com/renters