DANGER AHEAD IN 2019
ARE YOU ON TRACK FOR 2019 – DO YOU EVEN KNOW?
We are in a very dangerous time as originators. Rates are low and people who never thought they could ever refinance again are actually refinancing. Most originators are very busy right now.
THAT’S GOOD BUT ALSO VERY DANGEROUS!
When we get this busy it’s very easy to sit back and think it will just continue this way forever. Of course, I have been at this for almost 35 years so I know better. But the danger is getting fat and happy and ignoring the basics like continuing your marketing efforts and maintaining your relationships.
HAVE YOU EVER KILLED SOMEONE WITH KINDNESS?
During a recent refinance boom a while back I actually referred a number of refinances to one of my biggest competitors in my area. No, you read that correct.
This lender had made some major in roads with some of my bigger agents and I wanted to get rid of him.
So I simply referred a number of refinance leads and prospects to him. He couldn’t thank me enough and I happily sat back and watched as he got fat and happy and ignored these agents. Most have returned and never left again because of my focus on purchase business.
NOW LET’S TALK ABOUT YOU FOR A MINUTE.
We are midway thru 2019 and so far it’s pretty darn good. But do you actually know where your business is coming from? Are you on track to accomplish your goals? Do you even know what your goal is and how to accomplish it?
HERE ARE SOME QUESTIONS TO ASK
You should sit down take out a sheet of paper or open an excel sheet or even better you can use the Top Originator Software I created at 48waysbook.com
Now be honest with yourself ok?
- WHAT IS YOUR INCOME GOAL? ARE YOU HALF WAY THERE?
- HOW MANY LOANS DO YOU NEED TO ACHIEVE YOUR GOAL?
- WHAT IS YOUR AVERAGE LOAN AMOUNT?
Are there ways to raise that average?
- WHERE IS YOUR BUSINESS COMING FROM?
You need 3-4 Pillars of business just like a chair with 4 legs.In my case I have the following Pillars.
- Agent Business and referrals Direct To Consumer (turning renters into loans)
- and Publicity ( radio /tv /articles)
- Niche Buyers – Boomerang Buyers and Buyers going thru a divorce.
- Referrals from past clients and other professionals like attorneys and accountants
WHAT HAPPENS IF YOU DON’T KNOW?
First, if you don’t have a goal and the plan for attaining it you simply can’t succeed.
If you have a plan and don’t track your progress than it’s worthless. Each month you should be evaluating your business. Think of it like being on a road trip and making sure you are still on the correct highway and knowing how much longer until your destination.So now you have your homework assignment. Get to work!
Leave your comments below and if you would like the one of a kind software that will help you create your plan – monitor your progress along with 48 PROVEN WAYS to Immediately Grow your production visit https://48waysbook.com/sales-letter/
Dedicated To Increasing Your Production,
Author of the best selling manual and software for orignators
48 Proven Ways To Immediately Grow Your Production
and the creator of the Top Originator Secrets Blog Http://toporiginatorsecrets.com