WHETHER YOU THINK YOU CAN … OR YOU CAN’T … YOU ARE CORRECT

WHETHER YOU THINK YOU CAN … OR YOU CAN’T … YOU ARE CORRECT

I just shared this post with my Top Originator Mastermind Members but I believe it’s so important to your success
that I wanted to make sure you saw it here as well.

This morning I woke up at 5 am and headed over to my local NBC affiliate for a live mortgage and real -estate segment on the morning news. 
 
What’s important to understand about this is 
 
I am not a college graduate and barely graduated high school.
I am not exactly the best looking guy – my hair is turning grey and I am a little overweight
I don’t know everything about mortgages or real -estate and am still learning new things every day.
I went to bed at 1am because of a long holiday dinner.
I am an introvert and extremely shy as a person.
 
OK- Now what is your excuse for not being where you want to be?
 
Success comes from stepping outside your comfort level and doing what you may feel uncomfortable doing.
 
Sounds so simple right?
 
But it does all come down to you and whether you think you can or you think you can’t.
 
What are you NOT doing that you should and could be doing because you are limiting yourself?
 
Let me ask you a question ok?
 
What is the worse that could happen to you? 
 
If for some reason I totally flubbed my appearance what really is the worst that would happen. I would be embarassed for a very short period of time and then people would forget. But the other truth is that even bad Publicity is better than no publicity at all.
 
Think about that actor in Chicago who just created and staged his own attack. There are numerous other examples of high profile people who have fallen out of view and stage something to get back in the public view.
 
So go ahead do two things.
 
1. Think about what you think you CAN”T do and just go and do it !
2. Leave a comment on what you have done that was uncomfortable and what your results were
 
Dedicated To Increasing Your Production 
Brian Sacks
 
Have you seen the newest quick win in the member area?
It’s an alternative and more effective way to network.
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3 BORROWERS WHO WILL NEVER SHOP YOUR RATES AND WHERE TO FIND THEM

One of the things we all wonder about as originators is how to compete with on-line and other lenders who simply buy the market. There are a number of strategies for dealing with this like positioning yourself as the Obvious Go To Celebrity Originator in your market.

But one of the best ways to deal with rate shoppers is to not deal with them at all.

HUH?
Yes, you read that correctly. If you know that your rates are never going to beat the on-line lenders just stop competing with them. You can do that by using these 3 sentences.
PICK A NICHE
BECOME THE EXPERT
LET EVERYONE KNOW ABOUT IT.

 

TO PUT IT MORE SIMPLY.
Work with buyers who can’t shop. There are 2 major groups of buyers who simply can’t shop rates and points since they don’t qualify. There is also a third group of buyers who generally won’t shop since they are under a time constraint and will follow the guidance of their attorneys.

The first 2 groups are buyers who have income or credit challenges. There are a number of Non- QM programs now available to these buyers who don’t fit FHA /VA/Fannie Mae guidelines.

THEY WANT A LOAN AND REALIZE THEY DON”T QUALIFY WITH STANDARD PROGRAMS.

There are now programs for buyers with very low scores. Buyers who have had a bankruptcy , foreclosure or short sale. There are also programs for buyers who are self employed or commissioned and have large write offs.
If you are interested in having a step by step way of generating new business with boomerang buyers check out this training http://boomerangexpert.com/special-offer

Here’s the formula.
Learn these programs by meeting with your NON QM reps.
Let everyone know about your expertise by writing about it and teaching agents and builders about these programs.
Go to the media because these programs are a great story that will get you exposure on TV , Radio and print publications. You could even place ads for these buyers on-line and off line.

THE THIRD GROUP OF BUYERS WHO DON’T SHOP.
This group of buyers are those that are referred to you by one of their trusted advisors like a CPA , Attorney, or financial planner. One of the best groups of clients I have found are those going thru a divorce.
Generally, when a client is going thru a divorce there is often a home involved and one of the spouses will be leaving the home. The spouse leaving the home may want to buy while the spouse remaining in the home may be legally obligated to refinance and get the other spouse off the mortgage and deed.

These buyers can be referred to you by their attorneys and their agreements often call for the refinance to be done within a certain time frame.

If you are a member of the Top Originator Mastermind I will be hosting this months training with the Director of the Divorce Lending Association. This is where I learned how to work with these buyers and also market my services to the attorneys. You can learn more about the Top Originator Mastermind at http://toporiginatormastermind.com/optin   

Or you can take a 5 day trial for just a dollar at http://toporiginatormastermind.com/onedollar
Start thinking about ways you can be unique and not only be judged by what your rates and points are. Doing this will immediately help you close more loans, make more money and finally have the time to enjoy life.

Dedicated To Increasing Your Production

Brian Sacks
Author of 48 Proven Ways To Immediately Grow Your Production and the Top Originator Software
available at https://48waysbook.com/sales-letter

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Foolish Things Originators Do – Part 2

Every year on April 1st I have had the ritual of sitting down and reviewing my business specifically to see what opportunities I might be missing. I think it’s foolish not to have a goal and plan, but more importantly, you need to have the strategies in place to achieve them.

Even the best plans sometimes run into bumps in the road that we need to pay attention to. Unfortunately, most originators and salespeople in general, just move on to try other things when they hit a bump.

Some even give up totally and throw in the towel. What I have found in my own business, and from training and coaching thousands of originators is that success is generally found right around the corner.

In fact, I gave all of my Top Originator Mastermind Members a copy of a classic book called Acres of Diamonds that is long out of print. It’s all about a farmer who gave up way too soon. If he had only dug 1 inch deeper and hung there he would have discovered that his farm had Acres of Diamonds.  It’s worth reading if you can get a copy, especially if you are a manager.

It’s a lesson worth keeping in mind because we are all human and no one like to struggle. So I want to point out to you some areas of your business that it’s foolish not to pay attention to.

I would prefer to quote the motto I heard from Winston Churchill which is
“Never Give Up – Never-Never” Those are much better words to live by if you want to be a successful originator. We will all face setbacks and failures and how you handle them will determine your success.

LET’S MOVE ON TO THE FOOLISH MISTAKES WE ALL SOMETIMES MAKE AND HOW TO AVOID THEM!

( BEFORE WE MOVE ON – YOU MIGHT WANT TO CHECK OUT THE LO UNFAIR EDGE PROGRAM BEFORE THE 300.00 DISCOUNT GOES AWAY- It would be foolish not to save 300.00 right?)
http://lounfairedge.com/fool/

TAKE AGENT BUSINESS FOR GRANTED.

We are all in a very competitive business and at a very competitive in the business. You should never ever take an agents business for granted. You should treat each relationship as if it could be lost at any time since it can be.

Make sure you are always staying in touch with your agents and providing value. Call them just to see how they are doing. Send them notes letting them know you appreciate them and their referrals.

FORGET TO ASK FOR REFERRALS.
A person who is referred to you is 90% more likely to use than someone who has just found you on -line or from some other marketing method. You need to be constantly asking both your buyers and your agents for referrals.

Try asking when you first meet. Then again during the application process. Once again at closing. But wait you are not done just yet. You need to be asking for referrals after settlement which is the time most originators rarely ask.

ASSUME BUYERS WITH ISSUES SHOULD BE AVOIDED.
I have truly built my business being the expert in a niche. Buyers that have issues are rarely rate sensitive. But they do become your biggest referral source and cheerleader after you help them.

There are buyers with income, asset and of course credit challenges. Each of these areas now have specific programs and investors that deal with each of these issues.

Not every loan can or will be an easy slam dunk. Make sure you become the expert in a specific niche and let everyone in your market know about your expertise.

ONLY USE SOCIAL MEDIA FOR MARKETING.
Using any one method exclusively for your marketing is an ENORMOUS mistake which you have probably seen me speak about often. The rules set by Facebook, Linkedin, Google and other sites are constantly changing.

What is working today could be prohibited tomorrow or simply stop working. Think of all the people who lost their income when Google changed their algorythms 3 times in one year.

Instead you would be much better off using various types of marketing methods and media. For example, I use TV , Radio, Print and on-line tactics. But I also use direct mail extensively as well as in person seminars and on-line webinars.

Using multiple media will make all of your marketing efforts much more effective but it will also protect you from any major changes.

NOT FOLLOWING UP WITH PRE-QUALS.
This is something I have truly never understood in my 35 years in the business. We all work so hard to get a client to call us or get referred to us.  The buyers contact us and we get their information. Then we get them pre-approved and then explain the various programs and answer their question.

We then wait for them to contact us and wonder why we aren’t closing as many deals as we would like. Or we wonder why they went to a different lender.

I have an entire system for dealing with pre-quals after I speak or meet with them. They are put into a database. They are sent a letter thanking them for meeting. They are sent a monthly newsletter. They are also called each and every month to check their status and see if they have any questions they want answered.

THINKING GOOD RATES AND GOOD SERVICE WILL GET YOU BUSINESS.
I saved the best one for last, but trust me that there are many additional mistakes we all make that are not listed here.

I constantly hear originators moaning about their rates or the service they get from their support teams. If I am being totally honest I do as well but rarely.

The truth is that good rates and good service are just basic in this day and age. If you aren’t able to provide competitive rate and provide good service you are simply in the wrong business.

Stop and think about all the reasons someone should use you without saying its about the rate and service. There are so many other ways you are able to provide value to your partners and clients.

There are 2 big issues with thinking that service and rates will generate new business for you.  For service, the buyers, only see the service AFTER the transaction closes. In terms of the rates, there will ALWAYS be someone cheaper than you in the market so you MUST find other ways to show your value.

Now I want you to take out a sheet of paper or pull up a new google or word doc and start thinking about these mistakes. How many of them are you foolishly committing? How will you correct them?

Brian Sacks is a branch manager with Homebridge Financial in Owings Mills Maryland. He has been originating for 35 years with career closings over 1.5 Billion Dollars and 5833 transactions.
Brian is also the creator of the Top Originator Secrets Blog and has recently published an originator success manual on 48 PROVEN WAYS TO IMMEDIATELY Grow Your Production. You can learn more at https://48waysbook.com/sales-letter

PS– If you are interested in avoiding foolish mistakes – and being able to get whatever you want – whenever you want it.. and save 300.00 visit LO UNFAIR EDGE before the discount goes away!

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