THE BEST REALTORS TO WORK WITH AND SOME EASY WAYS TO FIND THEM.

Have you ever wondered if there is an easy way to determine which Realtors you SHOULD work with and which to avoid. Yes, you read that correctly and it’s not a misprint. There ARE Realtors you should be avoiding but more on that in second.

Last Tuesday I met with Tracey who is a seasoned Realtor. I met her because she attended one of the classes I taught on Boomerang Buyers at her Board of Realtors.
After the class she came up to me , as did many of the other 37 agents who attended, and gave me her card and asked for mine. This in of itself is a powerful lesson.

SHE SAW ME AS AN EXPERT NOT A DESPERATE ORIGINATOR BEGGING FOR BUSINESS.

Tracy called me a week after the class and honestly I had already forgotten about her other than a note I had made to myself to put her on my contact list. What’s important to realize is that SHE called ME.

This is a critical piece of the puzzle when you are trying to establish a new relationship with a Realtor, Builder, or other referral partner. To be clear, your job is to create more demand for your services than you have time for. I hope you have written that one down .

LUNCH WENT WELL BUT IT WAS DIFFERENT THAN THE LUNCHES YOU MAY HAVE.

After some small talk back and forth Tracy finally opened up and told me the reason she had asked me to lunch. What she didn’t know was that I had already done my homework before ever agreeing to have lunch with her.

I looked her up on her company’s site and I then went to homelight.com, Zillow.com and Franklymls.com to see what her stats were. Was she doing mostly listings or working with buyers? Was she a rookie, a superstar , or a mid level agent.

THIS MAY SURPRISE YOU.

Turns out that Tracy was exactly the pro-type agent I search for. The lesson here is that not all agents are or should be on your radar. The agents I prefer are the mid level agents.
Top agents always seem to be too hard to get to but more importantly they don’t seem to value the relationships. They are way too busy and just want their deals done regardless of how that needs to happen.

Keep in mind I am making generalizations and these may not apply to all cases.
I also don’t spend time trying to attract part time or total rookie agents. They require a large investment of time and as we all know these are the first group to leave whenever there is even a slight change in the market.

SO WHO IS THE IDEAL AGENT ?

My ideal agent is full time and has been in the business at least 3-5 years. They are doing well but they are ready to kick it up and take it to the next level. Generally they are doing 7-10 transactions or more each year which puts them solidly in the middle.

BACK TO TRACY AND WHY SCRIPTS RARELY WORK.

Once the small talk was out of the way she began to tell me that she had heard good things about me and had been impressed with my seminar. The lender she had been dealing with just dropped the ball on 2 deals. Her feeling was that he was taking her business for granted and she was upset.
I asked her questions about her business. What she expected and needed in a lender. How did she market herself and her properties. What were her goals for the rest of the year and the year after.
Tracy talked for about 45 more minutes and I did not say one single word.

PLEASE RE-READ THE LAST SENTENCE.

I think it is very important to realize that there are no scripts for speaking with people. There are outcomes you want to see and structures for getting to those outcomes. The issue with scripts are that they make you seem to rehearsed and unnatural. But even worse is the fact that rarely will the other person stick to their end of the scripts.

Just be yourself. It’s always better to be asking questions and learning what the other person’s needs are. They will tell you if you can just keep your mouth shut and listen.

IN FACT THEY WILL TELL YOU EXACTLY WHAT THEY WANT AND HOW TO SELL IT TO THEM.

It’s often difficult to keep quiet but it is critical to your success. There are 3 ways that every human makes a buying decision and you must clearly listen for that que.
Once you know those que’s you are able to offer your services or program to them using the knowledge you just gained. I cover this in great detail in the www.LoUnfairEdge.com program. People need to either hear-see –or feel.

After Tracy finished talking I told her that I was very impressed and that she seemed like a great agent with a solid plan. But I also told her that I was at my maximum with the amount of preferred Realtor partners I was working with and would need to review the list when I got back to my office and see if I could replace one of my partners so I could add her.

SHE LOOKED LIKE SHE HAD BEEN SLAPPED IN THE FACE.

Like most Realtors, Tracy truly did not expect that response from me. She was totally used to having loan officers chase her, beg her, and go thru hoops to try to earn her business.
Most loan officers just start vomiting a list of all the reasons they are great, their company is great and why the Realtor should use them.
My approach was completely the opposite which is why it is so effective.
Tracy is now on my preferred Realtor list and we are doing business together and closing deals. She is very happy with our services and would not think of using any other lenders.
That is mostly due to the fact that we do a good job but more importantly the entire arrangement was orchestrated from her knowing who I am ( teaching) to meeting me, to then feeling grateful that I put her on my list of partners.

Yes, I know you might find this difficult to implement or even comprehend but try it for yourself and let me know your results.

Dedicated To Increasing Your Production
Brian Sacks

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Can A Loan Officer Have An UNFAIR Edge?

We are all in a tough business.
Most of us have all of the same programs and all of our rates are pretty similar.

I have always taught originators how to become the expert in a niche and to market directly to buyers before agents
get to them.

BOTH GIVE YOU AN ADVANTAGE – BUT IT’S NOT AN UNFAIR ADVANTAGE

We can all market on facebook- and linked in and send mail etc. That’s part of the reason we are only judged on price because we all look the same.

The UNFAIR EDGE comes into play when you are speaking to Realtors- Referral Sources and Prospects.

What you say matters.
What THEY say and the words they use to say it matters and can give us clues on how to sell to them.

You must know how to persuade and manipulate if you are going to be successful. These are not dirty words at all.
Think about what happens with your spouse or children or co-workers – it’s all persuasion and manipulation

Someone will get their desired goal and someone will not

Here’s a new program I just put together and it’s all about how any loan officer can gain this unfair edge.
Truthfully these are all hard learned lessons over my 31 years in the business that will help you too.

No theory – no fluff – but first you have to truly believe that knowing how to persuade and manipulate everyone you come into contact with is THAT IMPORTANT !
http://lounfairedge.com/

Dedicated To Increasing Your Production
Brian Sacks

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What My New Dog and Loan Officers Have In Common

Yesterday I had a consultation with a member who told me how frustrated he is about his situation. He has worked hard for a number of Realtors in one of his offices. Things have been fine for years. Sure he would lose a deal here and there but his group of 18 agents were pretty loyal to him.

He did a good job -returned all their calls- and most importantly got their loans to closing!
Oh- and he mentioned his rates were very competitive.

BUT NOW HE HAD A PROBLEM
Another loan officer in his area must have hit lotto because he was going around offering to share Zillow and Realtor.com marketing costs with them.
He also had good rates and did a good job but he was now willing to “pay to play”

A few weeks ago our 16 year old cockapoo Buster died.
We have always had 2 dogs and we love our golden doodle Charlie. Stay with me here ok- I know I am off track.

This past weekend we broke done and got a new member of our family – Baxter- a SHICHON ( shitzapoo and bichon) He is adorable- but our house has been dominated by Charlie our golden doodle.

HE WAS THE KING AND HIS WORLD HAS NOW BEEN TURNED UPSIDE DOWN.
Charlie has gone from being THE DOG to now having a new dog begging for everyone’s love and attention.

I couldn’t help think about the similarities.

YOU and I are constantly threatened by competition on-line and off line.

WHAT’S THE SOLUTION?

I have found 2 and I would encourage you to think about them as well.

1. YOU CONTROL THE BUYER
I do this with my renters into loans-
Really pretty easy to implement system but the bottom line is that YOU CONTROL the buyer
and then YOU select which Realtors go give the buyer to.

You can watch the webinar I did on this topic- but I will be taking this down soon so you better hurry.

http://www.RentersIntoLoans.com/replay

Or if you have already watched this and want to get started head over to
http://www.RentersIntoLoans.com/now

2. BECOME THE EXPERT IN A NICHE –
You must be DIFFERENT.
Everyone has good rates and gives good service and closes loans
At Least I hope you do.

There are 7.3 Million Boomerang Buyers in each and every city in the United States. If you offer
a way to help buyers that others can’t – well you become the go to expert. You can also market to these buyers directly as I do- and then give them to the REALTORS you choose.

You can see more at http://www.Boomerangexpert.com
or watch my training at http://www.BoomerangExpert.com/replay

This one is coming down soon as well so hurry.

These are the 2 pillars of my business – the 3rd is Realtors but I am still fine if you or any other originator decides to “buy” my market.

Are you?

Dedicated To Increasing Your Production,
Brian Sacks

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