DANGER AHEAD IN 2019 ARE YOU ON TRACK FOR 2019 – DO YOU EVEN KNOW?

DANGER AHEAD IN 2019
ARE YOU ON TRACK FOR 2019 – DO YOU EVEN KNOW?

We are in a very dangerous time as originators. Rates are low and people who never thought they could ever refinance again are actually refinancing.  Most originators are very busy right now.

THAT’S GOOD BUT ALSO VERY DANGEROUS!
When we get this busy it’s very easy to sit back and think it will just continue this way forever. Of course, I have been at this for almost 35 years so I know better. But the danger is getting fat and happy and ignoring the basics like continuing your marketing efforts and maintaining your relationships.

HAVE YOU EVER KILLED SOMEONE WITH KINDNESS?
During a recent refinance boom a while back I actually referred a number of refinances to one of my biggest competitors in my area. No, you read that correct.
This lender had made some major in roads with some of my bigger agents and I wanted to get rid of him.

So I simply referred a number of refinance leads and prospects to him. He couldn’t thank me enough and I happily sat back and watched as he got fat and happy and ignored these agents. Most have returned and never left again because of my focus on purchase business.

NOW LET’S TALK ABOUT YOU FOR A MINUTE.
We are midway thru 2019 and so far it’s pretty darn good. But do you actually know where your business is coming from? Are you on track to accomplish your goals? Do you even know what your goal is and how to accomplish it?

HERE ARE SOME QUESTIONS TO ASK
You should sit down take out a sheet of paper or open an excel sheet or even better you can use the Top Originator Software I created at 48waysbook.com

Now  be honest with yourself ok?

  1. WHAT IS YOUR INCOME GOAL? ARE YOU HALF WAY THERE?
  2. HOW MANY LOANS DO YOU NEED TO ACHIEVE YOUR GOAL?
  3. WHAT IS YOUR AVERAGE LOAN AMOUNT?
    Are there ways to raise that average?
  4. WHERE IS YOUR BUSINESS COMING FROM?
    You need 3-4 Pillars of business just like a chair with 4 legs.In my case I have the following Pillars.
  5. Agent Business and referrals  Direct To Consumer (turning renters into loans)
  6. and Publicity ( radio /tv /articles)
  7. Niche Buyers – Boomerang Buyers and Buyers going thru a divorce.
  8. Referrals from past clients and other professionals like attorneys and accountants

    WHAT HAPPENS IF YOU DON’T KNOW?

    First, if you don’t have a goal and the plan for attaining it you simply can’t succeed.
    If you have a plan and don’t track your progress than it’s worthless. Each month you should be evaluating your business. Think of it like being on a road trip and making sure you are still on the correct highway and knowing how much longer until your destination.So now you have your homework assignment. Get to work!

    Leave your comments below and if you would like the one of a kind software that will help you create your plan – monitor your progress along with 48 PROVEN WAYS to Immediately Grow your  production visit https://48waysbook.com/sales-letter/

    Dedicated To Increasing Your Production,
    Brian Sacks
    Author of the best selling manual and software for orignators
    48 Proven Ways To Immediately Grow Your Production
    https://48waysbook.com
    and the creator of the Top Originator Secrets Blog Http://toporiginatorsecrets.com

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WHAT BRUCE LEE CAN TEACH ORIGINATORS

WHAT BRUCE LEE CAN TEACH ORIGINATORS

Bruce Lee, the famous martial arts master had a very famous quote that I believe all mortgage originators can learn a great deal from.

I don’t fear the man who has practiced 10,000 kicks. I fear the man that has practiced one kick 10,000 times.”

Now let that sink in for a second before you continue ok?

As originators we are always trying to grow our business.  We want agents to send us business and we invest in scripts and coaching. But most of the time that leaves us just wondering why we aren’t succeeding to the level we want.

Then we see an ad promising us that we can buy leads so we try that. Wait, how about the ways to get business from Facebook, Instagram, and of course the new bots that are being promoted.

DON’T MISUNDERSTAND! SOME DO ACTUALLY WORK.

But the problem with operating this way is that you are treating your business like a ping pong ball and hoping something will work. Now go back to the wisdom Bruce Lee stated above.

You are far better going deeper than wider.

That may sound confusing so let me explain and even give you some examples.

Have you ever said you want Agent business?

Of course you have but have you actually tried to figure out a plan or are you just hoping to meet agents, use the script you just got, and hope they will use you and be loyal?

Let’s do some calculations for a second ok.  Let’s say you want to earn 100,000 a year. Your average loan is 200,000  and let’s just say you earn 100bps per loan.

So you need 50 loans a year to earn your 100,000. Of course, some will fall out and some will be higher or lower than the 200,000 average.

 

YOU DON’T WANT OR NEED EVERY AGENT TO DO BUSINESS WITH YOU !

If you can identify 12 agents who sell 4 houses a year you will 48 closing a year. Now instead of constantly trying new things to find new agents you can actually start to build deep relationships with these 12 agents.

The same goes with your other marketing efforts. If you want to be successful you need to go deep on 3-4 strategies that you can make work for you and that can generate consistent new business for you.

The problem with most originators is that we all suffer from marketing ADHD. It’s far better to do 3-4 things better than anyone else in your market than it is do all 34 tactics and get the poor results you may be experiencing.

Become a Bruce Lee originator and practice 1 thing 10,000 times until you have it nailed down before you move on to the next shiny object!

Dedicated To Increasing YOUR Production
Brian Sacks
PS- Want to discover 48 PROVEN WAYS to grow your production and finally have a software that
keeps you on track and shows you what is working and what is not?
Visit https://48waysbook.com/sales-letter

 

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What I Put on 2308 Janson St And How It Will Help You Close More Loans

What I Put on 2308 Janson St And How It Will Help You Close More Loans

I know it’s Sunday so I’ll be quick but I wanted to share a cool idea with you that can help you grow your production.

Last week I had 4 closings and 2 of the 4 allowed me to put up a sign on their properties after closing. This is strategy 6 on page 20 of the
48 Proven Ways To Immediately Close More manual and if you are a 48 ways member go read that strategy right now and you will see the sample and also see the release I use and when the best time to ask for permission is.

There are really 2 reasons to do this
1. It helps provide social proof to all the other buyers and agents looking in that area.

2. Many people confuse the sign as a for sale sign – call and you can now get them prequalified. So its no cost lead gen for people you know are ready to buy.

But I am always looking to improve so I have been testing some new ideas with this sign  and recently took off my phone # and instead put on a link for a free report they can get.

WHY?
It”s simple really. Today is Sunday – wouldn’t you rather be with your family or doing whatever you enjoy doing without interruption?  I know I would!

So the buyers see the sign
They go to the site and opt in by giving their e-mail address
They get the report and it’s the entire conversation you would be having with them on the phone but now you don’t have to
They call you and get prequalified but are already convinced of who you are

OR
They don’t call you yet and the system follows up with them for 12 months automatically. If you are a member of the Renters Into Loans System than you already have the report and the follow ups.
Try doing this on your lawn signs and let me know how it works out

Dedicated To Increasing Your Production
Brian Sacks
www.TopOriginatorSecrets.com 

If you are not yet a member and are interested in the Renters Into Loans process

you can check it out here http://rentersintoloans.com/special-offer/

If you are not yet a 48 Proven Ways member you really need to check it out now before the price doubles since we are getting very close to 1000 members
but that’s not even the real issue.
If you are serious about growing your production you simply have to have these proven strategies and your accountability software now
https://48waysbook.com/sales-letter/
Both come with a test drive period that allows you to make sure you succeed with zero risk
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