BrianSacks Top Originator Strategy 6- Best Place To Meet Agents

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It always seems to amaze me that originators feel they must have coffee and lunch with agents ..or even worse.. spend their weekends running to open houses.

The big issue with going to open houses on the weekends is that in many cases you are only meeting the lower level assistants or other agents who are capable of giving you business because they have no business to give you.. which is why they are sitting at an open house.

The other BIG ISSUE is that when you chase business you are actually pushing it away– it’s far better to attract it.
Don’t feel bad- it took me a very long time to figure this out.

SO WHAT SHOULD YOU DO?
The best way to attract agents is to have them see you as an expert and approach you. You can do this by using strategy 14 in the
48 Proven Ways To Close More Loans system which is to join your local Board of Realtors- Become active on a committee and start teaching classes.

I personally sit on the Education Committee of my local board in Baltimore. This allows you to meet other committee members who are mostly agents as a peer.

Teaching the classes for CE credits allow you to get in front of a room of agents and share your expertise (* this costs you ZERO to implement) I teach courses on Buyers with Credit Challenges, Renovation Programs and A new class on working with self employed buyers.

Go ahead and join yours right now-and let me know how it works out
If you missed any of the past 5 strategies visit
http://www.toporiginatorsecrets.com/

Dedicated To Increasing Your Production
Brian Sacks
BTW – If you are interested in having 48 PROVEN Ways To IMMEDIATELY GROW YOUR PRODUCTION
Visit https://briansacks.samcart.com/products/48books

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STRATEGY 5- BE HELPFUL AND GET FREE PUBLICITY

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Do you know why buyers shop rates and points with various lenders? The common answer is to get the best price but that simply isn’t always the case.
Many times it’s because they have no other way to distinguish us from each other.
THE SOLUTION IS BECOMING A CELEBRITY!

The good  news is that is pretty easy to do once you know a few secrets.
Today I want to share strategy 5 from the 48 Ways To Immediately Grow Your Production manual

The media ( on -line and off line) are always looking for a hook and a story. So your job is to give it to them plain and simple. The big key is to make sure you are providing information and NOT doing a commercial for yourself.

It’s not about you but yet the press will ask for your photo and contact information. You can now position yourself as an expert and get FREE PRESS.

Buyers love working with celebrities and so do agents. If they see you as the expert they have no real reason to shop rates.

So go ahead and contact the press and give them a good story.
Here are some ideas:
– Programs for self -employed buyers that don’t require tax returns
– Which way rates are headed and why
– Programs available for renovation
– Updates on new loan limits and what they mean in your market.

I could go on and on with topics but I hope you get the idea. Most important, is that the press feels they have an interesting story and hook.

Give it a try and you can actually post your expertise on a site called HARO – help a reporter out  and let the press contact you.

If you missed Strategies 1-4 scroll down here  or if you are seeing this somewhere else visit – http://toporiginatorsecrets.com/

I’ll be back tommorow with another proven strategy to help you make 2020 your best year ever….

Dedicated To Increasing Your Production
Brian Sacks

PS- If you are interested in 48 PROVEN Ways To Close More Loans Visit https://briansacks.samcart.com/products/48books

PPS- If you would like to become the CELBRITY ORIGINATOR in your market here’s the roadmap and resources click here

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TopOriginatorSecrets Brian Sacks Strategy # 4- Give Away A Prize

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Today I want to share a special tactic that has generated a lot of new business and relationships. It’s # 48 in the 48 Proven Ways To Immediately Close More.

Everyone likes a giveaway and I have found a great resource that allows me to offer Free Vacations and Hotel Stays. This can be used as a monthly promotion with a different city each month.
The key is to separate yourself from everyone else just selling on price and offer something different. Something exciting that can get people talking. One idea would be to just offer it to one agents clients a month on a rotation basis as a partner.

I use them as a drawing to entice people to attend home buyer webinars and seminars and we offer the vacation as a grand prize at the end for attending.
Here’s the tool in action

Now to be clear- I am NOT an attorney but I have checked with compliance attorneys and as long as you are NOT giving away anything of value for a referral you are ok. This is an enticement to do business with us just like offering a free appraisal etc.

Did you miss strategies 1-2-3?
You can check them out at http://www.toporiginatorsecrets.com/

Dedicated To Increasing Your Production
Brian Sacks
Author of 48 Proven Ways To Close More Loans and The Top Originator Success Software
https://briansacks.samcart.com/products/48books

 

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