PERSONAL – WHICH OF THESE 2 TYPES OF ORIGINATORS ARE YOU ?

 

THIS ONE IS PERSONAL
Today marks 19 years that my father passed away and truthfully I still miss him everyday.  His life was always a challenge growing up right in the heat of the big depression and then immediately going off to WW2 to fight.  He was forced to drop out of elementary school ( crazy right?) to go to work in a factory to help support his parents and 8 siblings.
When he came back from WW2 he opened a shoe store and bought some real estate but one of his tenannts got injured and he was forced into bankruptcy. I can still picture him standing on the corner in front of his store and saying It’s too hot- that’s why no customers are coming in It’s too cold it’s Raining  It’s snowing The people don’t have jobs This was going on in the 70’s which were tough times economically and he had a small store on a major downtown street.
This was before malls came into being but the other stores on the street seemed to all be doing ok. My dad was a great dad but he always struggled. He worked hard yet it never seemed to work out for him so he always came up with logical reasons why.
These memories and experiences taught me a few life lessons.
1. Excuses don’t pay bills and you must always keep moving forward
2. I never wanted to be in retail and tied to one location 7 days a week.
I unfortunately find that many originators also make excuses.
1. Agents aren’t loyal
2. They have their own in house company
3. If only our rates and programs were better
4. That guy is paying for their ads or desk  so of course he gets their business

Honestly- there is ALWAYS business to be had and your job is to make sure you are always getting your share.

You can make excuses or you can close deals. Please take this one to heart and be honest with yourself.


Dedicated To Increasing Your Production
Brian Sacks
BTW- If you don’t have a plan or a way of making sure you are on track and only using tested and proven methods to close more than you should immediately check out my latest manual for originators
48 Proven Ways To Immediately Close More  https://briansacks.samcart.com/products/48books
Leave your thoughts after you read it- I read them all
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Originators Dilema – What Should You Do?

Rates are low. Buyers are out and buying homes.
Business should be good but your phone is not ringing and your email inbox is empty.

We have all been there… yes, me too!

There are only 2 ways to handle this situation.

You can become depressed and withdraw or you can create your plan and start marching forward.

OH- I DON’T HAVE ANY MONEY … yeah I can hear you saying it because I have said that too.
Nothing is stopping you from using the shoe leather or the phone right?

GO out and start visiting some agents and new construction sites.

Pick up your phone and start calling past clients who can refi.

Pick up your phone and start calling agents and referral sources you haven’t spoken to in a while.

Send some personal one on one e-mails to those you don’t reach.

YOU MUST FIRST HAVE A GOAL- THEN A PLAN- THEN ACTION

Over the years I have heard just about every excuse a salesperson/originator can give. To be perfectly transparent my inner voice has sometimes allowed me to make some pretty good excuses too.

But at the end of the day- you have to make a choice. YOU and no one but you!

You can either withdraw and be depressed or get up and get going!

But you must be careful you aren’t just doing “Busy Stuff” so you feel productive but are actually using your time to do income generating activities.
Please stop and re-read that!

If you don’t know what to do or can’t figure out how to create your plan then you need to immediately check out 48 Proven Ways To Immediately Grow Your Production and use the Top Originator Software
that comes with the program. here’s more info https://briansacks.samcart.com/products/48books

If you are a member and are having the feelings I described above- time to go back and revise your goals and the strategies you are using.

I personally believe in “magnatism” meaning that you attract what you are putting out there.
Now stop reading and start doing and let me know how it’s going – leave your thoughts and comments below!

Dedicated To Increasing Your Production
Brian Sacks
https://briansacks.samcart.com/products/48books

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About The Deal This Originator Lost To Me

I had an interesting conversation with a client yesterday and there are so many valuable lessons in it that I wanted to share it with you so you can use some of these takeaways in your business.

An email was sent to my inbox about a prospect who had called in and wanted to speak with me about a refinance. I immediately knew the name as someone I went to high school with and hadn’t seen since.
We were not friends in high school and didn’t really travel in the same circles.

So I called him back and he told me all about his life from high school to present.  He explained his financial situation to me and went on to tell me all about the Loan Officer who had helped him refinance the last time.

What a great rate he had given him . The wonderful advice he had provided to him and how wonderful he was to work with.  Apparently he had used this same loan officer when he bought the home 15 years ago and again when he last refinance 5 years ago.

SO I ASKED HIM 2 OBVIOUS QUESTIONS.
I asked him why he was not going back to that originator and how he had even found me.

There are some BIG LESSONS in his response.

To my first question he told me that the guy never stayed in touch with him over the past 5 years and he honestly could not remember his name or the name of his company. He had tried to look thru some old documents but then got tired and gave up.

That Sunday he was watching WBAL TV and saw me come on with my mortgage segment. He remembered me from high school and felt I did a great job on that appearance explaining the current market and giving advice.

In his mind his file is a bit complicated but the facts are that he has an 800 credit score paying off a first and second with good ratios and a 59% ltv – but he felt he needed an expert and that was how he viewed me. He did not go to an online lender or respond to a facebook ad or get a name off a placemat or billboard.

HERE ARE YOUR TAKEAWAYS…

ALWAYS – ALWAYS- That means always stay in touch with your past clients

Make Sure YOU ARE ALWAYS seen as the Obvious GO TO EXPERT in your city.

DON’T BE THAT LENDER !

Dedicated To Increasing Your Production
Brian Sacks
toporiginatorsecrets.com

BTW- I cover many ways you can generate these type of situations in your area in the
48 PROVEN WAYS TO CLOSE MORE LOANS manual and the upcoming Celebrity Originator Program.

PPS- I have had some questions about the 48 Proven Ways Program-
It is a 1 time payment — no recurring charges ever for the system or the software and you have a full 90 days to check it out for yourself RISK FREE
Once we reach 1000 originators ( we are very close) the price will double.
You can see what’s it all about right here if you are not yet a member

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