I gave a presentation yesterday to a group of young marketing executives for a mortgage company that were trying to get a better grip on ways to help the originators they perform for.
After a lot of thought I opened the presentation with the perfect graphic….. A Juggler
Ever feel that way? I know have many many times.
As originators we have to :
Bring in new business.
Manage the business we have in process.
Be a psychologist for the buyers and often for the listing and selling agents too.
Oh- and did I mention bring in new business again…
BUT MANY ORIGINATORS I SPEAK WITH FEEL LIKE CASPER THE FRIENDLY GHOST
Ever feel invisible? You know there is business out there but you aren’t getting it.
You go to offices and get shunned away.
You make calls to agents and hear their excuses.
You visit open houses and “spend” ( waste) time with a part -time or low level agent who can’t send you any business if they wanted to.
BUT THEN YOU FINALLY CRACK THRU….
You finally get your phone ringing and your e-mail dinging but the buyers are all comparing you to the on-line lenders or big banks that are buying the market with ridiculous rates you can’t compete with.
YOU HAVE NO MONEY AND ARE GETTING FRUSTRATED
Does all this sound like I’ve been there- well it’s because I have. I had no money to pay a desk rental or even do all that co-op Zillow Marketing.
THE GREAT NEWS IS THAT THERE IS A SOLUTION RIGHT UNDER YOUR NOSE
Remember our friend Casper The Friendly INVISIBLE Ghost?
Stop being invisible!
No I don’t mean going out to offices and builders and open houses and begging.
You don’t need a ton of money to become a celebrity in your area and get FREE EXPSOURE
Oh- and one of other BIG IDEAS I shared with this group is the fact that the only reason most buyers shop is because they don’t know what else to do to compare lenders.
UNLESS- they already see you as being the OBVIOUS EXPERT in your area!
I would love your thoughts!
Dedicated To Increasing Your Production
Author of Celebrity Originator – How To Instantly Become The Obvious Go To Expert In Your City
BTW- one last thought- everyone- including you and I love to work with Celebrities!
So why not become that Celebrity for your town?