We all expect 2019 to be a bit more challenging than 2018 was. But there will always be transactions being done in every city in the United States. The question than becomes how you can get your share of these transactions.
They could be purchases or forced refinances for renovations , divorces, or removal of mortgage insurance and bill consolidations.
THERE ARE 3 THINGS TO CONSIDER TO ENSURE YOUR 2019 IS BETTER THAN 18.
FIRST- YOU MUST HAVE A REALISTIC GOAL AND PLAN FOR ACCOMPLISHING IT.
There is something magical about writing down your plan. But you must do more than just commit it to writing. You actually must have a plan for accomplishing it.
For example, if you want to earn 120,000 and you earn 100 bps per loan and your average loan is 250,000 than you know that you must close 48 loans a year.
But instead of focusing on the 48 loans for the year it is far better to break it down into much more manageable chunks. If you need 48 loans for they year than break that down to 4 loans per month which breaks down to 1 loan per week.
That is a far more manageable goal and makes it more realistic to accomplish.
In fact I created a software for myself that is just so good I decided to share it with originators serious about growing their business.
SECOND- YOU MUST HAVE PROVEN TACTICS AND NOT FALL FOR THE SCAM ARTISTS.
I am sure I don’t need to tell you that there are so many “characters” offering us new ways to generate business. But you need to have some criteria for who you will listen to. So let me share my criteria with you and see if you agree.
The person should be originating loans currently so they can share what works and what doesn’t and of course what is compliant and what is not.
They should be able to show real life examples from what is working today.
The truth is that your marketing should resemble a 4 legged chair. You MUST have more than 1 way to generate business.
For example your business could come from
Direct To Consumer Methods
Past Client referrals
Referrals from other professionals like Accountants, Attorney’s and financial planners.
Your area of expertise like Boomerang Buyers or other niches.
There are actually 48 PROVEN Strategies that I share in my new Originator Success Manual
you can learn more about it here https://briansacks.samcart.com/products/48-books-delay
THIRD- YOU MUST TRACK YOUR PROGRESS AND ALWAYS BE ADJUSTING COURSE.
Many originators will create a plan but most stop at that and look back 12 months later to wonder how they actually did.
I suggest strongly that after you have created your goals and decided on the tactics you will use, that you track your progress.
Each time you originate a loan track it. Write down or enter the loan amount, the source of loan and what tactic you used that generated it. Then at the end of each month you can go back and see what worked and what didn’t.
If you see one of the tactics working than continue fine tuning it. If you see other tactics that you thought would work but have not than you need to either revise that tactic or replace it with another one.
My sincere hope is that you will NOT just read this and move on. Actually break down these 3 steps and implement them. Once you do your business will immediately increase because of your new focus.
If you are interested in having a software that will track all of this along with 48 Proven Ways I generate new business visit
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