Entries by Brian Sacks

What Business Are You REALLY in?

Today is a special day for those of you involved in the Boomerang Expert Implementation Program. We will be covering Persuasion both overt and covert techniques for getting buyers and agents to do business with us. I wanted to share a few ideas here for those of you who may not be in the program. […]

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PEOPLE WANT TO WORK WITH EXPERTS! Do you know why consumers shop rates and points? It’s because they don’t want to be taken advantage of. They believe they can only separate the good from the bad based on prices. But if you are the expert in their eyes- instead of “just another loan officer” everything […]

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