You know the old saying ” Out of sight – Out of Mind”
Well it’s a very true statement and it’s one of the marketing tactics that most originators are simply not good at.
We get busy and then simply stop marketing. But while when we stop we leave our prospects and referral sources open to poachers.
With TRID- FHA CHANGES and everything else happening in our business its very easy to get so caught up that we simply stop marketing.
I’m sure you have noticed that the competition is getting tougher than ever especially with rates likely to go up.
THE SOLUTION IS SENDING A MONTHLY NEWSLETTER .. this is a minimum. It’s better if you actually communicate weekly.
But how do you do that when you are so busy?
Who has time to write and format a newsletter?
The solution is a done for you newsletter that has great content and is easy to just put your name on and mail.
Here’s the solution I found
THE PROBLEM WITH MOST NEWSLETTERS
Most newsletters sent by loan officers are boring. That means Realtors just toss them just like they do with your flyers and rate sheets.
The newsletter should not be about YOU or YOUR programs but about them and ways they can grow THEIR business.
REMEMBER EVERYONE IS TUNED INTO WIFM- What’s In It For Me
Let’s take this one step further.
I am often asked by my coaching clients whether they should use e-mail or mail and my answer is always yes! Confused?
It’s not an either or situation- you should be using both. Some will open the mail some will open the e-mail and some will open both. Either way it’s worth a stamp to build a relationship or maintain one isn’t it?
Brian Sacks – Top Originator
The newsletter I am now using is really inexpensive – It’s the kind of item you can’t afford not to use !
PS- Ever wonder how to turn Renters Into New Deals?
Check out this video http://RentersIntoLoans.com/Renters