Tragedy & JetBlue Marketing Lesson
LO TIP OF THE WEEK- Tragedy and Jet Blue Marketing Lesson
Dec. 26, 2014
Happy Holidays To You and Yours and My Wishes to you for a healthy and prosperous 2015.
Last week a true tragedy happened to 2 Police Officers and their families in New York. I am not going to go into this whole horrible scenario or why it happened. But I do want to point out one thing that you can apply to your mortgage business.
YES- I REALIZE THAT SOUNDS STRANGE SO STAY WITH ME….
All over the news today – yesterday and probably tommorow – you will hear that JET BLUE is offering to fly any policemen from around the country to New York for the funerals.
I am NOT questioning their motives at all but think about what they have just accomplished.
1. They have gotten major exposure hourly on every news outlet in print – radio and TV
without spending one penny- My guess is that they will get 10’s of millions of dollars of Free PR
2. They have done a wonderful thing and for that more people will “LIKE” them.
Remember – people must KNOW- LIKE and TRUST YOU before they buy.
3. They have now created a new group of “followers” for their herd. My bet is that if you are a first responder and you have a choice of airlines to fly you will likely choose Jet Blue.
NOW THE BIGGER ISSUE IS HOW CAN YOU DO THIS FOR YOUR BUSINESS?
First- Let me be clear- YOU SHOULD NOT be doing it JUST for the Free PR.
I DO believe in giving back and I believe that what goes around comes around. But if you are going to do something charitable why not get some great PR for what you do?
Get active in a local charity and help the homeless ! ( see the tie in?)
Help Police Officers and Other Emergency Personnel
Work With Veterans on Home Ownership Programs
HERE’S A BIG IDEA FOR YOU
There are many Veterans who are now returning home from duty. What if you contacted a Real-Estate Company- A Title Company- A Mover- A Home Inspection Company – A Landscaper- An Insurance Company and others.
You then contacted the newspaper- a radio station – and tv stations and you paid for the Veterans First Year of Mortgage Payments .
Yes- You would all be spending some money. But let’s say their payment is 1000 and you split it up amongst 10 -12 companies. Imagine the amount of publicity you would all receive. Imagine all of the goodwill. Imagine all of the viral sharing this would create.
Remember- you are doing this first and foremost because it’s a good deed! But as long as you are doing a good deed- there is NO REASON not to benefit from it as well.
I would love your feedback –
Working on putting a blog up but for now you can post on
Featured Resource- Better Then Being There In Person
Want to know the 4 Tools You Can Use To Jump Start Your CLosings?
One of the tools I use each and every week to grow my own production is video e-mail. These days Realtors are rarely in their offices and driving all over town is not a very efficient way to use your time.
But e-mails don’t always convey how you “truly” feel or who you “truly” are. If you want to make a connection you either need to be there in person or at least have them see and hear you.
The tool I use to accomplish this is video e-mails The receivers can hear me- see me and therefore get to feel like they know me!
This is the company I use and they will let you take their platform for a test drive without any commitment- Try it and see for yourself!
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Motivational Quote Of The Week
“If you need a miracle, be a miracle.”
Have you seen our new Loan Officer Tips Group on Linked In?
would love your feedback
You can also see my latest predictions for the 2015 Market – I shared this on NBC last week.