Tragedy & JetBlue Marketing Lesson

LO TIP OF THE WEEK- Tragedy and Jet Blue Marketing Lesson
Dec. 26, 2014

Happy Holidays To You and Yours and My Wishes to you for a healthy and prosperous 2015.
Last week a true tragedy happened to 2 Police Officers and their families in New York. I am not going to go into this whole horrible scenario or why it happened. But I do want to point out one thing that you can apply to your mortgage business.

All over the news today – yesterday and probably tommorow – you will hear that JET BLUE is offering to fly any policemen from around the country to New York for the funerals.


I am NOT questioning their motives at all but think about what they have just accomplished.

1. They have gotten major exposure hourly on every news outlet in print – radio and TV
without spending one penny- My guess is that they will get 10’s of millions of dollars of Free PR

2. They have done a wonderful thing and for that more people will “LIKE” them.
Remember – people must KNOW- LIKE and TRUST YOU before they buy.

3. They have now created a new group of “followers” for their herd. My bet is that if you are a first responder and you have a choice of airlines to fly you will likely choose Jet Blue.


First- Let me be clear- YOU SHOULD NOT be doing it JUST for the Free PR.
I DO believe in giving back and I believe that what goes around comes around. But if you are going to do something charitable why not get some great PR for what you do?

Some examples-
Get active in a local charity and help the homeless ! ( see the tie in?)
Help Police Officers and Other Emergency Personnel
Work With Veterans on Home Ownership Programs

There are many Veterans who are now returning home from duty. What if you contacted a Real-Estate Company- A Title Company- A Mover- A Home Inspection Company – A Landscaper- An Insurance Company and others.

You then contacted the newspaper- a radio station – and tv stations and you paid for the Veterans First Year of Mortgage Payments .

Yes- You would all be spending some money. But let’s say their payment is 1000 and you split it up amongst 10 -12 companies. Imagine the amount of publicity you would all receive. Imagine all of the goodwill. Imagine all of the viral sharing this would create.

Remember- you are doing this first and foremost because it’s a good deed! But as long as you are doing a good deed- there is NO REASON not to benefit from it as well.

I would love your feedback –
Brian Sacks

Working on putting a blog up but for now you can post on

Featured Resource- Better Then Being There In Person
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The tool I use to accomplish this is video e-mails The receivers can hear me- see me and therefore get to feel like they know me!

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Motivational Quote Of The Week

“If you need a miracle, be a miracle.”
Dr Phil

Have you seen our new Loan Officer Tips Group on Linked In?
would love your feedback

You can also see my latest predictions for the 2015 Market – I shared this on NBC last week.


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