Yesterday I told you about the frustrations I have during December each year and how I truly hate
each December. I am sure many of you reading this do to.
WE WORRY ABOUT
–What rates will be like.
– Who will continue to give us business or find a new favorite lender of the month.
-NOt knowing what to do or even having the money to implement what we do know
– Getting easily distracted by the snake oil salesman trying to sell us crap.
THEN WE VERBALLY MASTURBATE WITH OURSELVES AND MANAGERS
Hey if that term disturbs you then you probably should click off right now because it gets worse….
I am truly not sure what else to call it.
We are pressured to come up with a plan for the coming year in terms of volume and units but we have no idea how the hell the year will turn out- and neither they do ….
SO we put together a plan which is really no more than a prayer “HOPING” we can come close…
LET ME SHARE SOME OF THE MISTAKES WITH THIS PROCESS.
1. THE MAGIC PILL SYNDROME
I have literally spent ( wasted) tens of thousands of dollars with the snake oil salesman myself.
The truth is that if you don’t originate NOW than HOW DARE YOU sell me anything since you have no idea of the challanges I face daily.
I hate to break it to you – but there really are NO MAGIC pills. There are tactics that work and some that don’t.
But regardless of the tactic or strategy – this is a people to people business.
So while all the new social media tools may have some life ( until they change – which they do all the time) you still have to understand that people do business with people.
I personally almost went bankrupt- twice in my career- mostly because of the magic pill bullshit.
You have to work hard and be smart and you can ) and will succeed !!!!
Next time one of these scumbags calls you — ask them how many loans they closed last month.
Stop and think about that- if their “tool” – Magic Potion- Snake Oil – Social Media idea was so damn good why are they pushing so hard to sell it to you —
Why don’t they just use it and originate themselves.
2. NO PLAN AND NO TRACKING– THE SWING IN THE BREEZE LEAF SYNDROME
I think I just invented a new phrase.. but isn’t that how many of us operate
We have an IDEA of how much we want to make in 2019 –
We have a rough idea of how many units that will take but really not sure how.
You MUST HAVE A PLAN- and YOU MUST TRACK IT TO MAKE SURE YOU ARE ON TRACK
If you don’t have a plan than you will look back next December and wonder what the hell happened . Of course this will not help your bank account either.. I know I always hate that sinking feeling.
3. You Don’t Have To Experiment – Just Use What Works.
I am not sure why we all think that we have to do all of the “new things” or why the term
“Going Old School” is such a bad term and frowned upon.
When I started – I had zero contacts-zero money – and a credit card with a 200 credit limit.
I am not embarassed to tell you that fast forward 30 years and I came back to the business in 2014 with the almost the exact same story.
HAD NOTHING- BUILT SOMETHING BIG- LOST EVERYTHING – BUILDING BACK AGAIN
Sucks to admit it but it’s true.
Started in 1985- built a 7 figure income business- lost it all – building it back to now in the six figures
Yeah- just need one more digit to be back at 7 figure.
I am NOT TELLING YOU ANY OF THIS to brag- but just to let you know it CAN and IS BEING DONE!!
I am sure more will pour out of me soon – guess I hit a button in my brain and these ideas started pouring out – so thought I would share as we make our plans for 2019 and hope it will help you avoid some of the issues and terrible feelings I had.
Stay tuned – I am sure I will share something important tommorow on this rant !!
Dedicated To Increasing Your Production,
PS- Would Love your thoughts – leave them below