The Process That Converts Renters Into Loans For You

It’s almost labor day and we all seem to work so hard originating.
Some days we are busy taking apps and closing loans. Other days we are working extra hard to bring in new loans and make some good relationships.

So let me share a very elegant process with you that I developed and has helped me grow my own production. I’ll also share with you the problems this process solves…

READY? FIRST LET START WITH THE PROBLEMS
The truth is -whether you like it or not-
WHOEVER CONTROLS THE BUYERS CONTROLS THE RELATIONSHIPS

WHY shouldn’t we CONTROL the buyers ???

PROBLEM 1–  If you don’t control the buyers you don’t control your income and are at the mercy of others

PROBLEM 2– If you don’t have a consistent way to generate deals without referrals you will not make it
Sorry- but that is the truth and there’s no way to sugercoat it.

PROBLEM 3- You Suck at follow up– and following up on leads is the key to success

PROBLEM 4– You will not get business by having the best service or rates
But if you can give a realtor pre-approved buyers- they suddenly become very loyal- interesting huh?

PROBLEM 5– You Don’t feel you can control your loan sizes – but you can – as you will  soon see

PROBLEM 6- You spend way too much time speaking to buyers at night and on weekends convincing them to use you and prove you are good at what you do

 

 

 

 

 

 

 

 


SO NOW YOU HAVE A PROCESS — LET ME EXPLAIN

You send a post card to renters who you know are paying a rent comparable to the loan size you are looking for.

The post card sends them to a landing page to get a free report

They opt in and give their name and e-mail address

They are sent the report- which is the entire conversation you would be having with them on the phone
but instead the report is doing the heavy lifting so you can be out doing something fun or just relaxing

They then will either call you or they won’t

If they call- you can then get them pre-approved and give them to a Realtor

If they don’t call you have a drip campaign in place that follows up with them automatically for 1 year

PRETTY COOL – HUH? BUT MOST IMPORTANTLY — IT WORKS!!!
http://rentersintoloans.com/labor/
If you see this BEFORE LABOR DAY 2018 is over go here–  and by next week you could be generating new loans and new realtor relationships
After Labor it will once again be pulled off the market and go back in the vault

http://rentersintoloans.com/labor/
Brian Sacks

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THREE SENTENCES THAT WILL CHANGE EVERY ORIGINATORS BUSINESS

Three Sentences That Will Change EVERY Originators Business Model

Ever feel like you are banging your head against the wall and not making any progress?
Well if you have been an originator for more than 1 week than you probably already know this feeling all too well. Our business is challenging with many ups and downs but I am sure you already know that.

You work hard to get a meeting with an agent. If you are successful you go to the meeting and tell them all about the great rates you have and your programs.
They tell you that they are either a listing agent to get rid of you or that they are forced to give out 3 names.

Some will tell you the truth which is that they already have a favorite lender or that their company has an in-house lender that they are “forced” to use. The truth is that the in-house lender statistically only does 27% of the business in that office.

What can be more common is that they are simply very nice to you and just never ever return your calls or call you with new business. It’s very frustrating to work so hard to get the appointment, leave it feeling it went well, and then never getting any calls from that person.

HOW DO YOU CHANGE THIS ONCE AND FOR ALL?
There are 3 important sentences that will change this dynamic for you once and for all. Ready?
PICK A NICHE – BECOME THE EXPERT – LET EVERYONE KNOW ABOUT IT…

The question becomes which niche right?

There is a niche right now that has 7.3 million buyers in it that are anxious to buy, ready to buy, and very few originators ever market to. That is the niche of boomerang buyers that had an issue during and post meltdown.
2018 thru 2020 are predicted to be the largest volume years for these buyers which is why we are seeing so many NON QM lenders coming into the market with programs for them.

THINK ABOUT WHAT THAT MEANS FOR YOUR BUSINESS?
You can now go into a national builder, that has their own mortgage company and offer to help them with these buyers. You can simply say, “ I know you have a great in-house lender but what are you doing with these buyers?”

Now you can also go into any real-estate office and do the same regardless of their in-house lenders. Imagine that!

You can now also get some FREE PUBLICITY for yourself since you have an area of expertise that few others are speaking about. This gives you the opportunity to contact your local media with an important topic that is new and different.

See the hard truth is we all have very similar rates and pricing. But very few of us every differentiate ourselves enough from the competition by being the expert in a niche.

I am having a webinar on August 23 2018 on this specific topic but there will NOT be a replay
Hope you can make it
https://attendee.gotowebinar.com/register/7036210705555460353

Dedicated To Increasing Your Production
Brian Sacks

 

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WHY EVERY ORIGINATOR SHOULD CARE ABOUT THIS NICHE

I realize we are all bombarded with tools and tricks that people – who don’t even originate – are offering us to grow our business.

Right now many are vulnerable because business has slowed down for many of us.

Let’s just take a minute and visit a scenario – really clear your brain for a minute.

I am going to tell you a few important points here

First- you don’t have to beg for business because there is a way to actually get agents and borrowers to chase you. It’s not going to be because you have a great script or any other of the new fangled bull dookey that you are being told.

Did you like that word – bull dookey?

It’s simple – you will have the one thing they want and that is because you are able to help borrowers that many other lenders and originators can not help or simply won’t help.

You can walk into a national builder today that has their own in house lender and offer this and they will listen and actually call you.

You can walk into a big broker office that has one or even 2 in-house lenders and offer this and they too will listen.

You can get a tremendous amount of local publicity for yourself because no one is marketing to these buyers and no one is talking about them in any meaningful way

YET THERE ARE 7.3 MILLION OF them and they are easy to find and are eager to speak to you.

I will be doing a training on this topic this Thursday August 23rd from 3-4 and I hope you can make it.

There will NOT be a replay of this training so whatever you have going on you might want to rearrange it if you can see the value in what I am sharing with you.

Grab your seat right now
https://attendee.gotowebinar.com/register/7036210705555460353

Dedicated To Increasing Your Production,
Brian Sacks

If you are registered already that is awesome and I can’t wait to share this with you. Make sure you download the handout so you can take notes

Not sure? that’s fine because I know your time is valuable so I have come up with a way to make sure you have not wasted your time.

Get on the training and if at the end you have not discovered 1 new BIG IDEA just send me an e-mail to brian@toporiginatorsecrets.com and I will send 25.00 in your name to the charity of your choice.

See you thursday- remember it’s 3pm eastern on the 23rd and there will NOT be a replay offered

https://attendee.gotowebinar.com/register/7036210705555460353

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