PUBLIC LETTER TO SUBSCRIBERS AND MEMBERS — MY APOLOGY

Dear Member – Subscriber
You may be wondering why I have attached a million dollar bill to this letter?

It’s for 2 simple reasons.
1. I want to make sure I have your attention.
2. What I am about to share with you in this important letter is all about adding at least 1 million a month to your closings each and every month.
Since launching Top Originator Secrets and The Boomerang Expert, Renters Into Loans, and LO Unfair Edge programs I have been so happy to see you , my members, succeeding and increasing your income.

BUT SOMETHING HAS BEEN MISSING AND IT HAS BEEN BOTHERING ME… MAYBE  IT HAS BEEN BOTHERING YOU TOO..?

While many members have benefited from the one on one sessions we had, others simply have not taken advantage of them. So I took some time to really think about this and came up with a solution that I wanted to share with you before anyone else.

I am proud to announce the launch of TOP ORIGINATOR MASTERMIND.

TOM is  a community of like minded loan officers who are dedicated to growing their business, changing their lifestyles and sharing their successes and challenges. This is truly why I even offer any trainings so I can help you shorten the learning curve by knowing what works right now since I originate every day just like you.
Just to be clear- If you are a member of  Boomerang Expert – LO Unfair Edge- or Renter Secrets this program is not part of those systems. You will always have access and support for the systems you invested in.
But this allows you to take our relationship to the next level and finally have tools and strategies that will turbo charge the systems you already have and lastly – it will allow me to interact with you regularly instead of just seeing me on video trainings.

HERE’S WHAT YOU WILL BE RECEIVING IN TOP ORIGINATOR MASTERMIND.

Monday Morning Mindset Minute E-Mail
Let’s face it your mindset controls whether you succeed or fail. So each and every monday I will give you a concept and go deep into how to make it a part of your business and your mindset so you can start the week properly.
Our highs are very high but our lows are also very low. Keep your mindset on track and there is almost nothing you can’t accomplish. Heck – I barely graduated high school- no college and I have positioned myself as a national expert- and you will too!

QUICK WINS
These are tools and strategies you can implement in 10 minutes and start immediately seeing results.

MONTHLY Q and A CLOSED DOOR CALL IN SESSION
This is your chance to have me personally answer your questions and give you the guidance only I can share
since I still originate every day just like you.  These sessions are truly the difference between success and failure and you will no longer have to have that felling if being all alone and struggling.

MONTHLY TOP ORIGINATOR MASTERMIND SESSION
I don’t want to give away the titles to these special sessions but I will tell you this.
While everyone else is giving you bogus scripts and tips that have you chasing business I will share with you the secrets to actually have buyers and realtors chasing you.
Once you are a member you will see what I mean when you see the titles of just the first two sessions.

TOP ORIGINATOR MASTERMIND CLOSED DOOR COMMUNITY GROUP
T
his is our closed door community to share successes and discuss any challanges. Let’s face it
Only another originator can know what we go thru on a day to day basis or understand our daily frustrations
Or the effort that goes into our successes.

YOUR TOP ORIGINATOR MARKETING CENTER
This is just like having an entire marketing department right at your fingertips.
Create Your Own Customized Marketing With The Click Of A Mouse…
Open House Flyers
Monthly Newsletter Items (including E-mail Newsletter)
Pre-Designed Marketing Flyers
Pre-Designed Marketing Postcards
Marketing To Renter Post Cards
HTML E-mail Marketing Materials
Customizable Flyer Templates
Relationship Letters
Co-branding Capability (add a Realtor to materials)
Holiday Greeting e-cards
FSBO Marketing Campaign
Weekly Interest Rate Report (both E-mail and Flyer)
Easily share info on your Facebook timeline with fb share buttons

Every item you download will be automatically personalized with your photo, company logo and personal contact information as well as any compliance information required.

As you can see I have done my very best to provide you with everything you need to succeed in the Top Originator Mastermind Community.

BUT I NEED A FAVOR AND I HAVE A SPECIAL OPPORTUNITY JUST FOR YOU !
Earlier I mentioned that you are receiving this because you have invested in one of our top selling programs. So I want to make sure that I give you first shot at joining this one of a kind community.

It would mean a lot to me if you would become a member and help us grow this community. But I also want to make sure that we over deliver.
When we launch this to the Loan Officer community soon it will be offered at
$1 97.00 a month and I will only be accepting 200 members as we build and grow the community.

This is all about quality not quantity.

YOU CAN JOIN NOW FOR 5 Days for only 1 dollar. Yes You Read That Correctly
As a founding beta member you can join right now for 5 days for only $1.00 and that way you can take the program for a test driver to make sure it is what you need to grow your production. Then you will be locked in at the founding member discount of only 97.00 a month.
Think about that for a minute– You get the entire program for less than a happy meal each day. Or you could also just close one 100,000 loan and get your investment back but as you will soon see this information will add millions to your annual production whether you are a seasoned pro or brand spanking new.
There is no contract and you can cancel at any time but I doubt you ever will once you see the true value of being a founding members of this community that you are helping to build.

WHAT TO DO RIGHT NOW.CLICK THE LINK BELOW AND TAKE YOUR TEST DRIVE!
https://briansacks.samcart.com/products/top-originator-mastermind—one-dollar

Hope to see you in the member area
Brian Sacks

OH and if you are one of the first 200 members I have not one but 2 special bonuses I will mail to you when you become a member. What are they?
Well you will see once they come in your mailbox- but I can tell you that they will help you each and every day just the way they have helped me and hundreds of other originators.

go ahead and take your 1 dollar test drive right now by clicking here
H
eck – if you aren’t blown away by the value -tools- tactics and strategies just shoot me an e-mail and I ‘ll give you the dollar back!

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SOME WILL SOME WON’T SO WHAT -MARKETING LESSON FOR ORIGINATORS

We are in what can be a very frustrating business and it’s very normal to get down and maybe even discouraged. Our high’s are really high but unfortunately our low’s can also be very low.

THE ADVICE I AM GOING TO GIVE YOU COMES FROM 32 YEARS OF UPS AND DOWNS.

Before we go any further I have a confession to make. Ready? I have been in the business and left twice and came back twice.
The first time was back in 1988 after having been in the business 3 years and never earning more than 40,000 a year.
I was burned out working 70 hours a week begging for the few deals I could get. Working evenings and weekends when one day I met the woman of my dreams and we decided to get married at the ripe age of 23.

I was not sure that I could keep these crazy hours working 7 days a week, with high stress, but still not making a great living. Actually when I totaled my hours and my income at the end of the year, working at McDonalds would have beaten what I earned. No way to start a marriage right?

BUT ONE DAY ONE OF MY CLIENTS TOLD ME ABOUT A NEW MACHINE.

Hard to believe I am even saying this but the new machine was a fax machine and it was the new technology of that time. This was a client I had just closed a loan for and he was so impressed with my sales skills that he hired me to sell them.

This was like shooting fish in a barrel. I worked from 10-3 most days and took off early on Fridays. No evenings, no weekends, no screaming clients or deadlines. Best of all I earned 80,000 in 9 months.

BUT I WAS TRULY BORED OUT OF MY MIND!
Call me strange but I was bored and quit this job and went right back to the mortgage business. But this time I committed to making my business grow and grow it did.
For the next 2 DECADES I dominated my area and consistently generated 15- 20 loans a month regardless of what was happening in the economy. The key word here is consistently and for decades.

I WAS SO SUCCESSFUL I DECIDED TO SHARE WITH OTHER ORIGINATORS .
During this time I built a training company into a multi million dollar business and also had built a HUGE mortgage business. Life was so good that I decided to kick back and for the first time in my life just enjoy!

As luck would have my timing was a bit off- I sold my entities and held financing right before the big crash. I am sure by now you can figure out the rest of the story right?

THEN I CAME BACK FOR THE SECOND TIME in 2013 and have been back ever since this time with no plans to leave until the carry me away from my desk. I’m only 53 so hopefully that won’t happen for many years.

LET’S PAUSE AND RECAP FOR A MINUTE and PLEASE WRITE THIS DOWN.
“HOW YOU HANDLE YOUR FAILURES WILL DETERMINE YOUR SUCCESS”
Let’s break down all of the things that used to upset me BEFORE this epiphany and my guess is that they upset you too. I discovered this during my time selling fax machines.

Here I was with the most up to date technology and at an affordable price that would literally save my clients hours of wasted time and make their entire business or practice more efficient and profitable.

SOME WILL – SOME WON’T – SO WHAT !
Some of the businesses I went to saw the immediate benefit and bought on the spot.
Some business had to think it over and some wanted to price shop. Others simply would not even meet with me. But at the end of 9 months I had doubled my income from the previous year in a completely new business.
My attitude was “So What” and this attitude switch helped me explode my production once I returned to the mortgage business.
SOME AGENTS WILL BE RECEPTIVE TO YOU AND WANT TO WORK WITH YOU.
There is no way that you will match up personality wise with every agent you meet with. Heck, you are not likely to even get to meet with every agent you want to. But if you don’t let this feel like personal rejection, you will meet enough agents to build a great business and have great relationships.
Some Will – Some Won’t – So What !

SOME BUYERS WILL WORK WITH YOU AND SOME WON’T!
You will prequalify many buyers and not all of them will want to work with you. Truthfully, you may not want to work with every buyer you meet with. Some will qualify , some won’t, so what.

SOME BUYERS WILL SHOP YOU – SOME WON’T.
Some buyers will shop you and some will simply move forward without shopping you with 30 other lenders. This has more to do with your positioning as an expert instead of head of lettuce. But some are just wired for getting a low price and some are just wired to make sure they are working with a PRO.
Some Will- Some Won’t – So What?

SOME AGENTS WILL BE LOYAL – SOME WON’T.
I realize that nothing is more aggravating than doing a great job and not getting more business from that agent. So you can let that get you down or eat you up with anger. Or you can simply say – Some Will – Some Won’t – So What?

The bottom line is that your job- our job – is to always be out there creating more demand for our services than we have time for. Yes, please go back and re-read that.

YOUR ATTITUDE ACTUALLY COMES THRU IN YOUR BODY LANGUAGE AND TONE.
We are all just flesh and blood and you know the old saying – You win some you lose some. But the truth is that no matter how hard you may try to hide your frustration and even bitterness and anger it comes thru.
Your voice changes and others can hear it in your voice. Your actual body physiology changes and you stand and move your body differently. These are all signs the people you are interacting with will pick up on quickly on a subconscious level.
Let’s face it – no one wants to be around or work with a grumpy originator. So please try on a very deep level to go thru this business by continuing to say yourself and developing the attitude of Some Will- Some Won’t So What !

Brian Sacks
www.TopOriginatorSecrets.com

WISH YOU HAD THE TOOLS- MENTOR AND COMMUNITY TO HELP YOU CLOSE MORE LOANS?

Here’s what I know I wanted and you probably do too and now you will have access to it in the member area.

QUICK WIN– a video on a tactic you can implement in 10 minutes and actually see results with

MONTHLY TRAININGS– Every month we will have a live training on a topic to help close more make more and enjoy life and yes they will be recorded if you miss it.

Q and A- Live Question and Answer sessions so you can have your personal challanges discussed and solved.

PRIVATE COMMUNITY– Let’s be honest our spouses and signifcant others have no idea what our days are like but our peers do so you will now have access to a private community where we can all help each other grow and I will there regularly as well to help and share.

MMMM– Monday Morning Mindset Minute Your mindset has more to do with your outcome than any strategy or tactic and you must always remain in the right mindset so every Monday I will share a thought with you to get your week started and headed in the right direction.

CORE TRAINING– I have put together a road map for you to grow your business in this 7 part training in fact it even includes a map for you !

MARKETING PORTAL– Have you ever wanted to send a flyer- create a newsletter- do an open house form or simply create some marketing materials to go out with or give to your past clients or partners. You will now have access to the most advanced marketing portal that i have ever seen in this industry. It’s powerful but more importantly it’s easy to use.

I hope you will join me now because the doors are closing soon and you can try the community and tools for a full 5 days for just one dollar
http://toporiginatormastermind.com/onedollar

OH – I almost forgot – there are also some surprise bonuses that I am mailing to TOM community members that will serve as a daily reminder of your journey and membership in this special group.

Hope to see you in the member community
Brian Sacks

PS- Two things that were also very important to me and I am sure are important to you too.

1. There is no commitment here- either this helps you grow or you just hit cancel and we depart friends – no hard feelings. I only originators in this community who want to be here so we can all grow together.

2. I did some math because I realize how tight funds are for many- been there – done that-
Most of what is shared will not require any funds but I have also chosen to make sure your investment was no brainer If you are member for 1 year- and only close 1 deal from all of these power tools and proven strategies you will have doubled your tax deductible investment
http://toporiginatormastermind.com/onedollar

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Ground Hogs and Originators

Today is Ground Hog day and it’s freezing here in Baltimore so I hope that little creature does the right thing so winter can be over. But I can’t help think about the Movie Ground Hog day with Bill Murray. If you haven’t seen it yet rent it this weekend.
It’s about a guy who keeps repeating the same day over and over again. The exact same day with the same conversations- same food – same weather – same issues etc.

THIS MOVIE ALWAYS MAKES ME THINK ABOUT OUR BUSINESS AND ORIGINATORS.

First- There are processes and strategies we should be doing each and every day regardless of what’s happening.
Marketing
Relationship Building
Follow Ups
We often get too distracted with “new” things to do and forget about the basics we must be doing every day. What’s really peculiar is when we find things that work and then stop doing them.

But for many of us we continue to relive the “bad” days over and over again.

We visit offices and use scripts we learned and get turned away.
We try a “new” tactic we just learned from a guru who doesn’t originate and wonder why it didn’t work?
We HOPE rates will stay low while we watch them go up and just keep praying.

It’s normal though because no one wants to get out of their comfort zones. The good news is you CAN Change your day unlike Bill Murray in the Ground Hog Day Movie.

So go ahead and do the things you HAVE NOT been doing. 

  1. Schedule a lunch and learn in a real estate office
  2. Dare to Pick a Niche- Become The Expert – Let everyone know about it.
  3. Start a podcast or have your own radio show- or be a guest on one like I was last week.
  4. Teach a class at your board of realtors.
  5. Start a follow up process for your past clients – realtors – and pre qualifications
  6. Go thru your pipeline and schedule a meeting with the listing agents on your deals.
  7. Pick up the phone and call and get in your car and visit
  8. Implement some direct to consumer marketing like direct mail.
  9. Create a new buyer webinar and seminar and deliver it.
  10. Pick 2 publications in your city and write an article about the new programs you offer.SUCCESS COMES FROM STEPPING OUTSIDE OF YOUR COMFORT LEVEL-
    AND OF COURSE THE DEFINITION OF INSANITY IS DOING THE SAME THINGS YOU ARE DOING NOW BUT EXPECTING A DIFFERENT RESULT

    Dedicated To Increasing Your Production,
    Brian Sacks

    PS- If you are interested in being part of the TOP ORIGINATOR MASTERMIND community you can take it for a test drive for a  5 day 1.00 test drive. If you start seeing the benefits stay and if you don’ t just cancel.
    http://toporiginatormastermind.com/onedollar
    QUICK WIN– a video on a tactic you can implement in 10 minutes and actually see results with

    MONTHLY TRAININGS– Every month we will have a live training on a topic to help close more make more and enjoy life and yes they will be recorded if you miss it.

    Q and A– Live Question and Answer sessions so you can have your personal challanges discussed and solved.

    PRIVATE COMMUNITY– Let’s be honest our spouses and signifcant others have no idea what our days are like but our peers do so you will now have access to a private community where we can all help each other grow and I will there regularly as well to help and share.

    MMMM– Monday Morning Mindset Minute Your mindset has more to do with your outcome than any strategy or tactic and you must always remain in the right mindset so every Monday I will share a thought with you to get your week started and headed in the right direction.

    CORE TRAINING- I have put together a road map for you to grow your business in this 7 part training in fact it even includes a map for you !

    MARKETING PORTAL– Have you ever wanted to send a flyer- create a newsletter- do an open house form or simply create some marketing materials to go out with or give to your past clients or partners. You will now have access to the most advanced marketing portal that i have ever seen in this industry. It’s powerful but more importantly it’s easy to use.

    http://toporiginatormastermind.com/onedollar

    OH – I almost forgot – there are also some surprise bonuses that I am mailing to TOM community members that will serve as a daily reminder of your journey and membership in this special group.

     

     

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