Can A Loan Officer Have An UNFAIR Edge?

We are all in a tough business.
Most of us have all of the same programs and all of our rates are pretty similar.

I have always taught originators how to become the expert in a niche and to market directly to buyers before agents
get to them.

BOTH GIVE YOU AN ADVANTAGE – BUT IT’S NOT AN UNFAIR ADVANTAGE

We can all market on facebook- and linked in and send mail etc. That’s part of the reason we are only judged on price because we all look the same.

The UNFAIR EDGE comes into play when you are speaking to Realtors- Referral Sources and Prospects.

What you say matters.
What THEY say and the words they use to say it matters and can give us clues on how to sell to them.

You must know how to persuade and manipulate if you are going to be successful. These are not dirty words at all.
Think about what happens with your spouse or children or co-workers – it’s all persuasion and manipulation

Someone will get their desired goal and someone will not

Here’s a new program I just put together and it’s all about how any loan officer can gain this unfair edge.
Truthfully these are all hard learned lessons over my 31 years in the business that will help you too.

No theory – no fluff – but first you have to truly believe that knowing how to persuade and manipulate everyone you come into contact with is THAT IMPORTANT !
http://lounfairedge.com/

Dedicated To Increasing Your Production
Brian Sacks

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How To Raise Yourself From Failure To Success As An Originator

I have been famous in our industry for doing exactly the opposite of what the other “gurus” teach.

Let me explain. The average loan officer and expert teaching them is basically teaching creative ways to go CHASE BUSINESS. Yes sometimes it works but more often than not it’s very frustrating.

Think about everything you hate for a minute

1. Rate Shoppers
2. Begging Realtors for business.
3. No Loyalty from referral partners
4. Not knowing if you can get a deal done and staying up at night with worry.
5. Not knowing how to break in to a new referral source.
6. Working nights and weekends scratching for new deals.

I could obviously go on and on but I know you get the point.

BUT WHAT IS THE SOLUTION?
It’s actually pretty simple once you are the expert.
See my success formula is really really basic – maybe so basic that I did things the hard way myself for the first 15 of my 31 years in the business.

HERE’S THE FORMULA
Pick a niche-
Become THE EXPERT
Let everyone know about it.

The next obvious question is which niche?

How about a niche that has almost ZERO competition.
A niche that has 7.3 million people who are easy to reach and WANT to buy. Many don’t think they can but they are in fact eligible and would jump at the chance.

I will be conducting a webinar on July 13th – and I hope you can make it –
I will show you exactly how to do work with these buyers and change your production and income forever.

www.BoomerangExpert.com/webinar

Dedicated To Increasing Your Production
Brian Sacks

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