Here are some of the results from our recent survey which asked Loan Officers What Was Your BIGGEST MISTAKE in 2014.
I have always felt that you learn a lot more from your mistakes than for your successes.
expecting agents to be loyal
Not having a consistent marketing plan
Not enough action
Assuming that Real estate agents would be loyal with their referrals once a great job is done when many are looking for items of value that violates RESPA.
Goal setting and review was weak.
Not enough contact with Realtors!
Staying in the mortgage business
Not networking enough.
Not working hard enough
Not effectively expanding realtor referral base
Spending money advertising with Angie’s List
Not staying in touch with my database of past clients.
staying with the wrong company too long
Being completly unmotivated
Taking my eye off the ball. Not.asking enough questions when speaking to new clients
Choosing the wrong recuriter.
Not taking off the entire month of December 🙂
As you read this do you see a pattern?
The truth is that as we go into 2015 it will be all about relationships and purchase business.
Are you ready?
THE BOTTOM LINE IS THAT YOU MUST SAY “IF IT’S GOING TO BE IT’S UP TO ME”
Go ahead and make your lists – your goals and your plans but make sure you review them monthly to see what’s working and what isn’t.