Tragedy & JetBlue Marketing Lesson

LO TIP OF THE WEEK- Tragedy and Jet Blue Marketing Lesson
Dec. 26, 2014

Happy Holidays To You and Yours and My Wishes to you for a healthy and prosperous 2015.
Last week a true tragedy happened to 2 Police Officers and their families in New York. I am not going to go into this whole horrible scenario or why it happened. But I do want to point out one thing that you can apply to your mortgage business.

All over the news today – yesterday and probably tommorow – you will hear that JET BLUE is offering to fly any policemen from around the country to New York for the funerals.


I am NOT questioning their motives at all but think about what they have just accomplished.

1. They have gotten major exposure hourly on every news outlet in print – radio and TV
without spending one penny- My guess is that they will get 10’s of millions of dollars of Free PR

2. They have done a wonderful thing and for that more people will “LIKE” them.
Remember – people must KNOW- LIKE and TRUST YOU before they buy.

3. They have now created a new group of “followers” for their herd. My bet is that if you are a first responder and you have a choice of airlines to fly you will likely choose Jet Blue.


First- Let me be clear- YOU SHOULD NOT be doing it JUST for the Free PR.
I DO believe in giving back and I believe that what goes around comes around. But if you are going to do something charitable why not get some great PR for what you do?

Some examples-
Get active in a local charity and help the homeless ! ( see the tie in?)
Help Police Officers and Other Emergency Personnel
Work With Veterans on Home Ownership Programs

There are many Veterans who are now returning home from duty. What if you contacted a Real-Estate Company- A Title Company- A Mover- A Home Inspection Company – A Landscaper- An Insurance Company and others.

You then contacted the newspaper- a radio station – and tv stations and you paid for the Veterans First Year of Mortgage Payments .

Yes- You would all be spending some money. But let’s say their payment is 1000 and you split it up amongst 10 -12 companies. Imagine the amount of publicity you would all receive. Imagine all of the goodwill. Imagine all of the viral sharing this would create.

Remember- you are doing this first and foremost because it’s a good deed! But as long as you are doing a good deed- there is NO REASON not to benefit from it as well.

I would love your feedback –
Brian Sacks

Working on putting a blog up but for now you can post on

Featured Resource- Better Then Being There In Person
Want to know the 4 Tools You Can Use To Jump Start Your CLosings?

One of the tools I use each and every week to grow my own production is video e-mail. These days Realtors are rarely in their offices and driving all over town is not a very efficient way to use your time.

But e-mails don’t always convey how you “truly” feel or who you “truly” are. If you want to make a connection you either need to be there in person or at least have them see and hear you.

The tool I use to accomplish this is video e-mails The receivers can hear me- see me and therefore get to feel like they know me!

This is the company I use and they will let you take their platform for a test drive without any commitment- Try it and see for yourself!

Click this link and try it

Motivational Quote Of The Week

“If you need a miracle, be a miracle.”
Dr Phil

Have you seen our new Loan Officer Tips Group on Linked In?
would love your feedback

You can also see my latest predictions for the 2015 Market – I shared this on NBC last week.


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What Will The Real Estate Market Look Like In 2015?

These are my predictions for 2015. Click Here.

– Do You Agree- Disagree?


There are actually a few lessons here that I wanted to share with you.

The truth is YOU can go on TV and Radio as well – just like I do and have taught 100’s of other successful originators to do. Do you know that I barely ( and I mean barely) graduated high school and have no 4 year college degree.

Guess What – No One has ever asked! and they won’t ask you either.

Anyway- My point is not to brag

You could and SHOULD – grab your phone and record your own holiday predictions and put them on
your own you tube channel and promote them on Facebook and Linked In.

When you do – put one of them up in our Facebook community too so we can all see it!

My wishes to you and yours for happy holidays and happy-healthy and of course prosperous 2015

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Brian Sacks – Top Originator


PS- I’ve been listening to your questions so watch your e-mail in the next few weeks for a special program I am working on that GETS AGENTS CHASING YOU !

PPS-Have you downloaded the FREE Report at
If you haven’t – then head over there now

IF you have- I used one of those tools just this morning to send my appearance out to 973 agents in Baltimore and the responses are already coming in….. Give it a try with your own video that are YOUR predictions for 2015 ( it’s ok to swipe mine if you like) just record yourself with your phone or laptop

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What Will You Say When They Ask?

It’s Holiday Party time and you will soon be meeting with old friends and family and of course meeting new ones. They will ask you – What Do you Do ? and How’s Business? Do you know what you will say when they ask?


But when you tell people you are a loan officer or mortgage expert or originator the only question they know to ask is “What’s Your Rate”

To stop this you MUST create a UNIQUE SELLING PROPOSITION for yourself.

Here’s mine- ” I help buyers who have had a bankruptcy or other credit challenge get into a home with low down payments (FHA and BACK TO WORK) and attractive rates”

The response then becomes “WOW – How do you do that?”

The conversation will inevitably turn to their current real estate situation!

It doesn’t matter what your niche is…. you just need to pick one.

Here’s a formula for you:

I help ___________(problem people have – ex 203k-VA-Construction-Reverse- first time buyers- boomerang buyers etc)
get into a home with ______________ and _______________.( your solutions)

This works and I hope you will try it. People ONLY ask about your rates because they don’t know what else to ask or how to best separate you from your competition. Everyone wants a great deal- and no one wants to get taken advantage of in a scenario where they lack information.
So give them THE REASONS to use you.

Now I know you are probably thinking – If I say this I will miss out on other deals- The truth is actually counter intuitive. Your clients and prospects still see you as a mortgage person- but the rate question is now gone since you have instantly positioned yourself as the expert.

I would love your feedback –
Brian Sacks

Featured Resource

Want to know the 4 Tools You Can Use To Jump Start Your Closings?


If you have read the article above then you know how important each hour is to your success. One of the tools I use to stay on track and focused is a timer. I like to work in 45 minute blocks when I am working on my marketing. NO INTERUPTIONS- NO PHONE CALLS- NO OTHER THOUGHTS OTHER THAN WHAT I AM WORKING ON!

You would be surprised how much work you can get done when you are focused and uninterrupted.

I use an on -line egg timer and set it for 45 minutes
Here’s the resource – try it and let us know your results


Motivational Quote Of The Week
“The chains of habit are too weak to be felt until they are too strong to be broken.” – Samuel Johnson: English writer

Members Speak

“I am a ‘Gold’ Member of your Loan Officer Success System and I also receive your Outside The Box monthly newsletter. In addition, I joined your ‘elite’ Mastermind Coaching Group. I find that in an ever changing and challenging market, you bring insightful and useful information and strategies that can be implemented immediately and creates tangible results.

It has been over a year now since we have stopped buying telemarketing or internet leads. In a market where other Brokers and Loan Officers are struggling for business, we are experiencing record months, about 65% purchased loans. I get calls from Realtors that I have never met, who were referred by other Realtors. They ask me what they need to do to use my services. What a great position to be in. I hope this testimonial will spur other Loan Officers to learn ‘How To Close More Loans, Make More Money, and Have A Life.’ Thank you Brian!”

Don Davis, Marysville WA


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Brian Sacks – Top Originator



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